Fairfield by Marriott Expands Global Footprint with Expected Debut in Europe and the Middle East
/Six new Fairfield properties are set to join the Marriott Bonvoy portfolio in key business & leisure destinations including France, Denmark, and Saudi Arabia
Marriott International, Inc., today announced plans to debut the Fairfield by Marriott® brand in Europe and the Middle East by late 2023. Fairfield is the second largest brand within Marriott Bonvoy’s® extraordinary portfolio of 30 hotel brands, with a global footprint of more than 1,230 open hotels.
“We are thrilled to launch Fairfield by Marriott in Europe and the Middle East, continuing the growth of this trusted brand,” said Eric Jacobs, Senior Vice President and Global Brand Leader, Select Brands. “Fairfield is celebrated with a unique legacy in the Marriott Bonvoy portfolio. Built on principles of warmth, comfort, and simplicity, Fairfield hotels provide quality and reliability that travelers can look forward to globally.”
Fairfield celebrates the beauty of simplicity with an effortless hotel experience focused on bringing value, productivity, and a great night's sleep. Inspired by the heritage of the Marriott family farm, Fairfield pays homage to the restorative place built on feelings of pure joy and natural ease. Fairfield properties globally offer a design aesthetic that is both calm and modern. Within Europe and the Middle East, the design has been interpreted to reflect the locale of the hotel. The European design is inspired by Scandinavian style, which offers a light and bright aesthetic, and the Middle East properties are expected to have a layout tailored for the region, including prayer rooms and Qibla directional signage.
Each hotel’s public areas will serve as flexible social spaces to share and connect with other travelers, or simply to relax. Guests can expect a harmonious balance of functionality, comfort, and enriching décor, with the use of natural materials, and carefully selected amenities. Each guestroom will feature comfortable beds, a shower and complimentary Wi-Fi.
The Social Market food and beverage concept will offer a complimentary healthy breakfast that provides a nutritious start to the day, and in selected hotels, guests can enjoy a selection of cold and hot à la carte items in the evening. Guests can also grab what they need from the convenient 24/7 market, fully stocked with snacks and beverages.
“We are excited to welcome travelers to the first Fairfield by Marriott hotels in Europe in Copenhagen and Amsterdam in 2023,” said Satya Anand, President of Europe, Middle East and Africa. “The debut of the brand in Europe and the Middle East has been thoughtfully considered for each market, and we’re looking forward to delivering Fairfield’s iconic friendly service and warm hospitality at these new properties.”
