Air India And Kidzania Enter Multi-Year Partnership
/Mumbai, November 2023: KidZania India, an internationally acclaimed name in the realm of educational entertainment, and Air India, India’s leading global airline, have entered a
multi-year partnership to power the aviation academy offerings at KidZania’s theme parks in
Delhi NCR and Mumbai, marking one of the most noteworthy partnerships in KidZania's history.
The collaboration between Air India and KidZania entails the development of the latter’s aviation academy, where Air India will create immersive experiences to familiarise children with various aspects of the fascinating world of aviation, thus inspiring them to explore potential career opportunities in the field.
As part of the partnership, members of Air India’s frequent flyer programme Flying Returns are already able to earn 7 Flying Returns points for every ₹100 spent on tickets.
Rahul Dhamdhere, the Chief Marketing Officer of KidZania India, said: "At KidZania, our core mission is to provide children with practical skills within an enjoyable and immersive setting. The partnership with Air India seamlessly fits into this mission, enabling children to explore the fascinating world of aviation while fostering their inquisitiveness and imagination. We are thrilled to partner with the flag bearer of the aviation industry, Air India, and firmly believe that this partnership will introduce fresh avenues for learning and entertainment for our young visitors."
Sunil Suresh, Head of Marketing, E-commerce, and Loyalty, Air India, said: “The Indian aviation industry is currently the third largest and the fastest-growing in the world that presents huge potential for growth. As an industry leader and a responsible organisation, we aim to create meaningful experiences for children, and inspire the upcoming generations of aviation professionals in what is perhaps the most exciting decade for India. Our endeavour perfectly aligns with KidZania’s innovative approach to educational entertainment, which makes this partnership special.”
KidZania has been a leader in delivering immersive and educational entertainment for children and families. Through its distinctive combination of role-playing activities, real-life experiences, and educational opportunities, KidZania has garnered the affection and engagement of both young learners and their parents.
About KidZania:
KidZania is an interactive family entertainment & learning center that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of entertainment and an immersive media platform for brands to connect with children and families, with a strong focus on giving back to society and bettering the community and environment. Built like a city, it is complete with paved roads, battery-operated vehicles, buildings, a functioning economy & its currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where children can discover, explore, and learn about the real world.