Haldiram's Expands Dairy Product Range with Sugar-Free Shrikhand

National, December 2024: Haldiram's, one of India’s most trusted brands in the Indian culinary landscape is synonymous with quality products that caters to every Indian palate. Till now, it comprised various dairy-based sweets such as Chamcham, Burfee, Rasgulla, Milk Cake, etc. Adding to its collection, Shrikhand will be a new sugar-free variety with a delightful blend of rich, creamy texture and signature flavours.

Made with high-quality ingredients, this guilt-free indulgence is perfect for dessert lovers. The traditional and widely consumed dessert in Gujarati & Maharashtrian cuisine is priced affordably at ₹80 in a 250 gm package. The widely consumed is currently available across multiple locations, including in Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandur in Maharashtra Region, Adilabad of Telangana, Seaoni-Chhindwara, Mandla, Irarasi, Sarani, and Jabalpur in Madhya Pradesh Region & Raipur and Durg-Bhilai in Chhattisgarh.

Speaking about introducing the latest product, Mr. Sushil Agarwal, Director of Haldiram's Food International Pvt. Ltd., said “For over 80 years, our brand has been known for traditional taste and age-old recipes. The same recipes, the same taste and the same quality have run through each product, whether its a packet of namkeen or a box of kaju katli - something that we take pride in. With our sugar-free Shrikhand, we want to cater to every Indian palate and maintain the same level of satisfaction they got while trying our other desserts.”

With the introduction of Shrikhand, Haldiram’s strives to blend tradition with innovation to cater to evolving consumer’s tastes and preferences. Its new launch contributes to keeping Haldiram's name rising to new heights in the Indian market while retaining a familiar and trustworthy place in the hearts of its customers.

About Haldiram's:

Haldiram's Nagpur Foods Inte­rnational Pvt Ltd is a renowned company brand with a rich legacy spanning over eight decades since 1937. The brand is known for its diverse range of products from Indian Namkeens to snacks, Mithai, Instant Ready-to-Eat Food, and Beverages. Haldiram's has now diversified into restaurants in the major metros of Mumbai, Pune, Hyderabad and Bangalore with over 80 restaurants, present in prominent malls and high streets and catering to both Eat-in & Delivery. It has further extended into a Rail Coach Themed Outlets located at Pune, Bangalore, and Vijayawada in the South and Andheri, Borivali and LTT Terminus in Mumbai.