Khoya Mithai Makes Its International Debut with Dubai Store

Khoya Mithai, known for its luxurious handcrafted Indian sweets, has officially opened its first international store in Dubai. Situated in the lively Dubai Hills Mall, this 1500 sq. ft. boutique marks an exciting new chapter for the brand as it brings its heritage and craftsmanship to a global audience.

Expanding to Dubai has long been part of Khoya’s vision. The brand aims to introduce its artisanal creations to a wider market while staying true to its Indian roots. Dubai, with its diverse culture and love for fine experiences, offers the perfect gateway. As Sid Mathur, Founder and Director of Khoya Mithai, explains, “We’ve always believed Khoya has the potential to connect with a global audience while keeping the essence of Indian tradition alive. This store is a stepping stone to more international ventures, and Dubai is the ideal starting point.”

At the Dubai store, customers can appreciate Khoya’s full range of signature mithais, as well as an assortment of teas, nuts, and Mukhwas. In an exciting addition, Khoya is poised to launch an in-store café after Diwali, giving visitors a new way to enjoy their favourite treats in a relaxed setting.

Designed with simplicity and elegance in mind, the store’s clean lines and understated elements allow the products to shine truly. The thoughtful design guarantees that each offering and treat represents Khoya’s loyalty to both quality and presentation.

Khoya Mithai didn’t need to adapt much to the Dubai market as its existing clientele in the UAE already appreciates the brand’s use of ingredients like nuts, dates, honey, and milk, which are also beloved by the local Emirati community. However, the café menu does feature a few creative takes, such as the addition of pomegranate molasses to their signature chaat.

Looking ahead, Khoya Mithai is already planning further expansion, with another UAE store expected to open by mid-next year. As the brand continues to grow, each new location will bring its timeless, handcrafted mithai to more people around the world, combining tradition and opulence in every delicacy.