Novotel, Mercure and Ibis will grow in Saudi Arabia, through a deal with Asma Hospitality

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Accor has signed a deal with Amsa Hospitality in Saudi Arabia to develop and franchise 18 hotels over the next 10 years.

The deal was announced at Dubai’s Arabian Travel Market and will see Amsa Hospitality develop a range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living, as well as the recently launched Handwritten Collection. Asma will also act as the third-party operator by leasing and franchising the assets. 

Amsa Hospitality will be responsible for hotels in several cities in Saudi Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan.