TAAI and Mihuru Join Forces to Revolutionize Travel Business Growth

Mumbai, India, February 2025 – The Travel Agents Association of India (TAAI), the country’s premier travel trade association, has teamed up with Mihuru, India’s pioneering ‘Travel Now, Pay Later’ fintech platform, to introduce a game-changing opportunity for travel agents.

This partnership is set to empower TAAI members with cutting-edge financial solutions designed to unlock revenue, drive higher bookings, and accelerate business growth effortlessly.

With this collaboration, TAAI members gain exclusive access to a custom-built platform designed to help them maximize sales, enhance cash flow, and build lasting customer loyalty through a flexible travel credit line.

Empowering Travel Agents with Next-Gen Financial Solutions
Travel agents often lose valuable bookings due to upfront payment barriers. Mihuru’s Travel Now, Pay Later technology eliminates this friction, helping agents reclaim up to 20% more revenue by offering customers seamless EMIs payments —turning travel aspirations into reality

Exclusive Benefits for TAAI Members:
* Unlock Up to 20% More Sales – Convert hesitant customers into confirmed bookings with flexible payment solutions.

* Access Up to ₹10 Lakhs in Working Capital – Fuel business growth without disrupting cash flow.

* Seamless One-Click Integration – Transform any website into a high-conversion booking platform with Mihuru’s smart widget—no tech skills required.

* Exclusive Travel Credit Lines – Foster customer loyalty with locked-in credit tailored for repeat bookings.

TAAI’s Commitment to the Future of Travel

Amish Desai, Managing Committee Member and Chairman of the Allied Services and Technology Councils of TAAI, stated:
“TAAI is dedicated to equipping our members with breakthrough solutions that drive real impact. Partnering with Mihuru allows us to deliver powerful financial tools that help travel agents grow faster, stay competitive, and capture new opportunities in an evolving market.”

Shruti Mehrotra, Founder & CEO of Mihuru, added:
“Mihuru is redefining the future of travel financing, making it effortless for businesses to scale and thrive. Our partnership with TAAI is a game-changer, unlocking new revenue streams and transforming the way travel agents engage with customers. With Mihuru’s technology, travel agents can now seamlessly offer financial flexibility, boost conversions, and build customer trust like never before.”

About TAAI
The Travel Agents Association of India (TAAI) is India’s largest and most influential travel trade association, representing thousands of travel businesses nationwide. Committed to empowering its members, TAAI drives industry innovation, advocacy, and strategic partnerships to fuel growth.

About Mihuru
Mihuru is India’s leading travel fintech disruptor, pioneering ‘Travel Now, Pay Later’ solutions to make travel more accessible and profitable for businesses. With seamless digital integration and innovative financial tools, Mihuru empowers travel agents to offer smarter payment options, increase revenue effortlessly, and revolutionize customer experiences.