Zomato has doubled down on its Gold subscription program amid the COVID-19 crisis as the food tech unicorn renamed the dining membership as Zomato Pro after signing up about 50 percent more restaurant partners.
All Zomato Gold members across 10 countries will automatically get upgraded to Zomato Pro starting 1 August 2020. Pro members will get access to exclusive delivery offers.
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Key Take Away
Virturant, the startup virtual delivery-only restaurant company launched in January 2020 to save the restaurant industry, creates an entirely new revenue stream for eateries with extra capacity looking to earn more money. By making productive use of underused/unused kitchen staff and operational hours, restaurants can increase revenue and profitability.
It’s easy to manage orders on these platforms with innovative tablet integration software – as all four delivery apps are managed by one tablet and one printer all supplied by Virturant.
The Model
By entering into a licensing agreement, restaurants can go from producing the items on their existing menu, to also offering entirely new items
“In addition to a new customer base, the magic in our model is that peak ordering demand for delivery is different from peak serving time for the typical sit-down, fast-casual restaurant,” said Jon Register, CEO, Virturant.
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