Tripadvisor quietly tests consumer-to-travel agent service Reco
/Tripadvisor over the last few months, work has commenced on a new platform to connect consumers to "travel designers" who will plan and book their trip.
The service, known as Reco, works on both desktop and via a smartphone app for Apple devices, giving travelers access to a portfolio of agents for a $199 fee each time.
Travelers select dates for a trip, length of stay, type (getaway, festival, reunion, cruise, etc.), budget range, interests and "vibe" (romantic, spiritual, chill, etc.) and then Reco offers a range of matches to agents with expertise in those areas.
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