MMGY Global Research Shows Perceptions of Travel Safety Rising Steadily in Advance of Holiday Travel Season October, 8 2020MMGY Travel Intelligence
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MMGY Global has been tracking the impact of COVID-19 on U.S. traveler sentiment and behaviors since this past March and it has some encouraging news for the travel industry heading into the holiday season. The latest findings from MMGY Travel Intelligence's Travel Intentions Pulse Survey (TIPS) and MMGY Global’s Travel Safety Barometer show increasing confidence in the safety of domestic and international travel, cruising, dining and entertainment, business travel and lodging.
For the first time since the COVID-19 pandemic began, the Domestic Travel Safety Barometer score rose above 50, indicating travelers are increasingly confident about the idea of traveling. The Barometer, which measures perceptions of safety on a scale of 0 (extremely unsafe) to 100 (extremely safe), rose to 52, which is 22 points higher than it was in April. Wave IX of the TIPS survey, conducted in late September, also found that 46% of respondents said they are likely to take a domestic leisure trip in the next six months.
Surprisingly, the International Travel Safety Barometer surged upward as well, increasing 6 points to 38 in October. Twenty-five percent of TIPS respondents said they are likely to take an international leisure trip during the next six months, up from 18% in Wave VIII.
After months of stagnation, the October Business Travel Safety Barometer displayed promising signs of recovery, increasing from 38 to 41, a 12-point increase from the May score. The news is slightly better for conference and convention planners as well. The Travel Safety Barometer score for attending a conference or convention jumped from 30 in September to 35 in October, a 16% spike. As meeting planners and conference organizers debate the future of large group gatherings, this score will be one to watch closely in the months ahead.
