RedDoorz Announces the Launch of SANS – a Trendy, Design-Inspired New Hotel Brand
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RedDoorz, today announced the launch of SANS Hotels, a trendy, economy lifestyle hotel brand as part of its strategy to build the largest new-age hospitality company in Southeast Asia. The launch signals RedDoorz's new vision to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of consumers, from no-frills budget stays to more premium, design-inspired experiences and even extended stays offering.
Hotel and accommodation partners will now be able to expand their business by leveraging the new products, RedDoorz's user base and its technology which enables them to easily access modules for distribution channels, revenue management, payments and operations.
SANS, a name derived from the Indonesian word "santai" whichroughly translates to "chill", aims to provide a vibrant and cosy stay experience at a low cost. Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.
