MMGY Global COVID-19 Travel Insight Report - April 13th

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Based on data from Wave III of our DMO Industry Barometer conducted with the Destinations International Foundation, it appears organizations could be turning from reactive crisis communications to proactive planning for a travel rebound. What will be key in developing road maps to recovery will be a balance between short-term tactics and long-term strategy.

  1. There is plenty of data to suggest that immediate bookings will be driven by more local travel and drive market trips.

  2. However, long-term strategies should not be forgotten - especially for long-haul markets where booking windows have the potential to lengthen based on safety sentiment.

  3. It will be important to sift between short-term trends and macro shifts in consumer behavior that will define the "next normal.

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