Optimism rising for hospitality industry despite canceled events, concerts

Key Take Away

Thousands would be flocking to the area this weekend for the 2020 WIAA State Track & Field Meet at UW-La Crosse, but due to COVID-19, organizers were forced to cancel the event.

The meet has an annual economic impact of over $2 million to the area according to the La Crosse County Convention and Visitors Bureau.

The effects of COVID-19 have been devastating for the hospitality industry. In April, hotels in La Crosse County were seeing single digits.

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wxow.com/2020/06/05/optimism-rising-for-hospitality-industry-despite-canceled-events-concerts/