alliance air: Tourism ministry signs MoU with Alliance Air for promotion and marketing of domestic tourism

Tourism ministry signs MoU with Alliance Air for promotion and marketing of domestic tourism

Rupinder Brar, Additional Director General, Ministry of Tourism, signed the MoU on behalf of MOT with Vineet Sood, Chief Executive Officer of Alliance Air, representing the airline. The specific elements of promotional efforts undertaken include advertising in the print and electronic media, participation in fairs and exhibitions, organising seminars, workshops, road shows and India evenings, printing of brochures and collaterals, brochure support/joint advertising, inviting the media and travel trade to visit the country under the hospitality program

In order to boost tourism throughout the country, the Union Ministry of Tourism has signed a Memorandum of Understanding (MoU) with government-owned budget carrier Alliance Air in Delhi. The aim of this partnership is to promote and market domestic tourism and position Indian as a preferred tourism destination in the tourism generating markets. Alliance Air with its domestic network will work to promote tourism across India and synergise the activities with the Ministry.

According to a statement released by the ministry, Alliance Air has been the frontrunner in promoting the Regional Connectivity Scheme (RCS) of the Government of India which is being promoted under the Prime Minister’s UDAN scheme. The objective of the MoU is to meet an integrated marketing and promotional strategy and a synergised campaign in association with Alliance Air.

The specific elements of promotional efforts undertaken include advertising in the print and electronic media, participation in fairs and exhibitions, organising seminars, workshops, road shows and India evenings, printing of brochures and collaterals, brochure support/joint advertising, inviting the media and travel trade to visit the country under the hospitality programme. “The ministry shall be bringing together the travel tourism stakeholders to benefit from this Memorandum of Understanding,” read the statement from the ministry.