In the new role, Atul would oversee the operational excellence of thirteen lifestyle and luxury brands of ITC Hotels along with other upcoming projects in Western and Eastern India

Atul Bhalla, Area Manager - West, ITC Hotels and General Manager.

In his recent career advancement, Atul Bhalla is promoted to the Area Manager for ITC Hotels in West and East India.

As a key member of ITC Hotels’ leadership think tank, Atul will be based in Mumbai as the General Manager, ITC Maratha, and will oversee operational excellence for the group’s portfolio in Eastern & Western India with thirteen operating hotels under ITC Luxury Collection and WelcomHotel; and upcoming lifestyle hotel brands in the region.

Atul will be responsible for creating and executing a strategic road map working with the hotel General Managers to drive stakeholders’ value and establish brand equity via culture agility, service quality and guest satisfaction, customer acquisition and associates retention.

Atul has over 28 years of hospitality experience and is a 24-year veteran with ITC Hotels; his journey with the group started in 1998 at ITC Kakatiya, Hyderabad and since then, he has held Senior Management positions across various ITC Hotels in Bangalore, Delhi and Mumbai.

Some of the noteworthy achievements of his tenure include the successful launch of ITC Royal Bengal, the 14th luxury hotel of ITC in India, and metamorphosing of the largest complex operation with ITC Sonar. Atul also played an integral part in the pre-opening of ITC Grand Chola, Chennai, two of ITC Hotels’ biggest and grandest properties for the group.

Having received many accolades in his journey as a hospitality professional, Atul likes to share his learnings with the team.