Karnataka Tourism Society Hosts ‘Discover North & Coastal Karnataka’ B2B Meet

A Platform to Showcase Karnataka’s Hidden Gems

Bengaluru,October 2024: The Karnataka Tourism Society (KTS) successfully hosted the second edition of its Destination Showcase Event in Bengaluru on 1st October 2024, focusing on the attractions of North and Coastal Karnataka. Following the success of the inaugural showcase on Chikmagalur and Sakleshpur in March, this event received an overwhelming response from industry stakeholders.

The event was inaugurated by Mr. Srinivasulu, (IFS), Commissioner of the Department of AYUSH, Government of Karnataka. Key dignitaries present included Mr. K Syamaraju, President of KTS and newly elected President of the Federation of Hotel & Restaurant Associations of India (FHRAI), along with other KTS executive committee members. Dr. K.V Rajendra, (IAS), Director of the Department of Tourism, Government of Karnataka, visited the event and engaged with stakeholders, discussing marketing efforts and the effectiveness of the showcase.

The showcase was supported by several government bodies, including the Ministry of Tourism, Government of India, Department of Tourism, Government of Karnataka, Department of AYUSH, Government of Karnataka, Karnataka State Tourism Development Corporation, Jungle Lodges & Resorts Ltd and Mysore Sales International Ltd. This initiative highlighted the unique tourist destinations of North and Coastal Karnataka, emphasizing its rich cultural heritage, tranquil beaches, and vibrant local arts.

Mr. K Syamaraju, President of the Karnataka Tourism Society, “This initiative, a collaboration between KTS and various tourism bodies, provides a unique opportunity for travel agents, tour operators, and hospitality professionals to discover the hidden gems of North and Coastal Karnataka. By bringing together industry leaders and showcasing the region's unique attractions, this event aims to unlock the full potential of these areas and foster sustainable growth.”

The event featured over 150 participants, including travel agents and industry professionals, who engaged in networking and business-to-business (B2B) meetings. The showcase brought together 23 leading destination management companies, hotels, resorts, homestays, and service providers from North and Coastal Karnataka, fostering collaboration and partnerships. Altitude Hotels & Resorts, Apna Holidays, BlueEarth Hospitality.com, CGH Earth, Hoteltown Palace, Evolve Back Luxury Resorts, FLY91, Fortune Koppal, Gamyam Beach Resort & Wellness Retreat, Hotel Southerern Star, Red Earth Good Living And Hospitality Pvt Ltd, Royal Orchid Central Kireet, Sterling Holidays and Resorts, The Avatar Hotel & Convention, The Ocean Pearl Hotels Pvt Ltd, VHF Resorts, WelcomHeritage Shivavilas Palace Hampi, Ministry Of Tourism, Government of India, Department Of Tourism, Government of Karnataka, Department Of AYUSH, Government of Karnataka, Jungle Lodges & Resorts Ltd. Karnataka State Tourism Development Corporation and Mysore Sales International Ltd were part of the Sellers delegation during the event.

The ‘Discover North & Coastal Karnataka’ event emphasized sustainable tourism and community engagement, offering valuable insights into the region’s diverse travel experiences.