Marriott International and HMI Hotel Group Announces a Multi-property Conversion Deal in Japan
/The conversion deal entails the rebranding of seven hotels to Marriott Hotels and Courtyard by Marriott across five of Japan’s most popular travel destinations
Marriott International and HMI Hotel Group today announced a signed agreement to rebrand seven existing HMI properties in five major cities across Japan to Marriott Hotels and Courtyard by Marriott. This signing will bring the rich legacy and guest-focused experiences of both Marriott brands to the increasingly sophisticated consumers in Japan and is part of HMI’s strategic repositioning, aimed at revitalizing and realigning these properties with the latest trends in global hospitality.
The Marriott Hotels properties planned are:
Grand Hotel Hamamastu to Hamamastu Marriott in Naka-ku, Hamamatsu City, Shizuoka Prefecture
Hotel Heian no Mori Kyoto to Kyoto Marriott in Sakyo-ku, Kyoto City, Kyoto Prefecture
Hotel Crown Palais Kobe to Kobe Marriott in Chuo-ku, Kobe City, Hyogo Prefecture
Rizzan Seapark Hotel Tancha Bay to Okinawa Marriott Rizzan Resort & Spa in Onna Village, Kunigami-gun, Okinawa Prefecture
The properties planned for Courtyard by Marriott are:
Hotel Pearl City Kobe to Courtyard by Marriott Kobe in Chuo-ku, Kobe City, Hyogo Prefecture
Hotel Crown Palais Kokura to Courtyard by Marriott Kokura in Kokurakita-ku, Kitakyushu-shi, Fukuoka Prefecture
Hotel Crown Palais Kitakyushu to Courtyard by Marriott Kitakyushu in Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture
“We are very pleased to welcome these properties to the fast-expanding portfolio of Marriott International properties across Japan,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. “Conversion continues to drive a robust growth for the company on a global scale, and we are thrilled to embark on this project with HMI in Japan. As consumer preferences evolve, these properties will have the opportunity to leverage on the strength of affiliation with Marriott’s portfolio of over 8,800 properties worldwide across more than 30 leading brands, along with Marriott Bonvoy – our award-winning travel program boasting a global membership base of over 200 million.”
“With this strategic collaboration, HMI Hotel Group aims to redefine excellence in guest service while unlocking growth opportunities in key markets. By leveraging Marriott International's expertise, the collaboration promises to introduce innovative services and amenities tailored to meet the evolving needs of modern travelers. We are thrilled to embark on this journey with Marriott International, said Mr. Ryuko Hira, President, HMI Hotel Group. “Together, we are committed to delivering unparalleled experiences that exceed the expectations of our discerning guests and set new benchmarks for excellence in the hospitality industry. Our gratitude extends to our valued partner, Hazaña Hotel Advisory (HHA), whose support has been instrumental in facilitating this deal,” he added.
As the hospitality industry continues to evolve, HMI Hotel Group remains steadfast in its commitment to driving positive change and shaping a brighter future for all stakeholders.
These properties are located in five of Japan’s most popular travel destinations which welcome millions of visitors each year. Hamamatsu is rich in history and culture, with attractions such as the 16th century Hamamatsu Castle, and the city is also renowned as a culinary hotspot. As Japan’s former imperial capital for over 1,000 years, Kyoto is one of the most enchanting cities in Japan and is home to an impressive number of iconic UNESCO World Heritage temples and shrines. Kobe is famous for its cosmopolitan atmosphere and its unique blend of Eastern and Western influences stemming from its past as a historic port city. On Okinawa Island in southern Japan, Onna Village is renowned for its stunning tropical beaches and scenic coastal landscapes. Kitakyushu City, in Fukuoka Prefecture, is surrounded by stunning natural landscapes, and is famous for its many landmarks such as Kokura Castle, a beautifully preserved feudal era castle dating back to the 17th century, and the Mojiko Retro District, famous for its Taisho-era architecture and atmosphere.
