Rebel Foods Enters Offline Restaurant Space, To Operate Wendy’s Outlets In India

Cloud kitchen startup Rebel Foods on Tuesday marked its entry into the offline restaurants business with the announcement that it has signed an agreement with the US-based fast food chain Wendy’s to develop and expand its offline restaurants in India.  

Till now, Rebel Foods only held the rights to sell Wendy’s products via cloud kitchens. In March 2020, it signed an agreement to be the exclusive cloud kitchen partner for Wendy’s and said it aimed to open around 250 such kitchens by 2030.

With the latest agreement, the foodtech unicorn will develop and manage the offline retail presence of Wendy’s.

In a statement, Rebel Foods said it will help Wendy’s grow its restaurant model in India with digital expertise in delivery, automation, and innovation. It aims to set up 150 retail outlets of Wendy’s across the country over the next decade (2033).

Previously, Wendy’s offline restaurant business was managed by Sierra Nevada. The fast food chain claims to have a presence in 19 cities across the country.