Innovation| Innovative delivery experiences necessary to stay ahead of the curve
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With the outbreak of Covid having shut down dining rooms across India, home deliveries aren't just a nice-to-have, it's a lifeline.
The food industry has undergone a lot of changes and transformations in the last couple of months and one such change is surely the way we look at the Delivery of food.
With the outbreak of Covid having shut down dining rooms across India, home deliveries aren't just a nice-to-have, it's a lifeline. And the owners now must adapt so that their food is still high-quality after it arrives at its final destination. No matter how delicious a dish is, if it doesn’t travel well, it could risk a poor customer experience. In the age of reviews, social media, and hyper-competition, that's risk restaurants can’t take
Zorawar Kalra,Massive Restaurants
Zorawar Kalra, Founder and Managing Director of Massive Restaurants feels that innovation is the key to distinguishing the offering both in the dining scenario as well as in the delivery scenario and helps to stay ahead of the curve. Currently, there is a lot of clutter in the space so it's important to carve out a niche and stand out in the mind of the consumer. Kalra is soon to introduce new brands that are delivery-only across the country. “These have been conceptualized from the ground up specifically keeping delivery in mind and will not be a part of our dine-in concepts,” he informed.
“Importantly it is not just the food but the packaging that has to be innovative as well as with delivery. We have very unique packaging for each brand and has been specifically designed keeping brand identity in mind,” Kalra informed. The brands under Massive Restaurants are delivering packages that include the must-haves like sanitizer and a little guidebook on how to safely receive the food. Similarly, all sauces are sent in small glass bottles to ensure the taste is not compromised and the environment is protected. All condiments have a specific separate packing and are marked for clarity.
Amit Bagga,Daryaganj
Other restaurant veterans like Amit Bagga, Founder of Daryaganj too launched an innovative delivery experience with the launch of The 5 Senses Delivery by Daryaganj. It all started with a thought process when the team realized that guests feel that they don’t get the same experience when they get food delivered compared to dining in at their favorite restaurants. It involves the taste of the food, fragrance of the restaurant, soothing music in the background, the touch, and feel of the crockery, and the look of the vibrant interiors.
Vishal Jindal, Biryani By Kilo
In terms of innovative packaging, few companies were already bringing unique style to their patrons much before the pandemic. One such example is Biryani By Kilo. “Honestly, it had always existed but the momentum it has gained today is of a new sort. From time to time it is seen that dine-in restaurants tend to overlook the innovations required with respect to home deliveries to maximize customer satisfaction. At Biryani by Kilo one of our main aims has always been to provide our customers with the best delivery experience,” commented Vishal Jindal, Co-Founder of Biryani By Kilo. Brands like Biryani By Kilo are very particular with their delivery fleet and who their riders are and most have their own delivery fleet.
