Starbucks Adds Impossible Sausage to U.S. Menu in Blow to Beyond Meat
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Starbucks Corp. is adding an Impossible Foods Inc. sandwich to its U.S. breakfast line-up, a blow to rival Beyond Meat Inc. in the battle for plant-based dominance. The coffee behemoth announced it’s adding an Impossible sausage, egg, and cheddar sandwich to its summer menu at the majority of its roughly 15,000 U.S. locations.
The company is also testing direct-to-consumer sales.Consumers are rapidly adopting plant-based meat substitutes that increasingly taste and feel like food made from beef and pork. This trend appears to have persisted amid the COVID-19 pandemic
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