Dubai hotel occupancy higher than Paris and London

The emirate of Dubai ranks second globally in terms of hotel occupancy right now, behind only Singapore and ahead of both London and Paris.

That is according to The Department of Tourism and Commerce Marketing’s (DTCM) Director-General Helal Saeed Almarri, citing figures from analytics firm STR.

Almarri was speaking to more than 600 people from across hospitality, travel and leisure in DCTM's first physical stakeholder meeting since the start of the pandemic. Speaking at an outdoor venue at Dubai’s Fitness Village, the tourism head explained how Dubai had seen occupancy rates of 51 percent this September and is more than capable of alluring additional visitors this year.

He briefed partners on various achievements this year which have made Dubai so resilient, including the recent UAE-UK air bridge, the resumption of international tourism in July 9 and the emirate’s range of health and safety measures.

Additionally, he discussed initiatives such as ‘Retire in Dubai’, which is aimed at bringing in new working professionals into Dubai and thus benefitting the tourism sector greatly.

Carried by state news agency WAM, he explained, "We are grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, for his visionary leadership and guidance that has enabled us to efficiently tide over the challenges posed by the pandemic and inspired us to develop innovative initiatives to further enhance our competitiveness as a destination. Dubai’s proactive approach and exceptional cross functional management of the situation, has put us in a first mover position to reopen to global markets as and when they reciprocally open, allowing the city to be ahead of the curve.

"We are greatly encouraged by the pace of the industry’s recovery since the city opened its doors to international tourists almost five months ago. The steady influx of travellers indicates that we are on the right track. We hope to perform even better before the year draws to a close, accelerating momentum as we move towards the full reopening of the sector. This critical period has highlighted the resilience of our ecosystem, especially the hotel industry, which took the lead in reviving domestic tourism and creating a positive perception of the industry."

Helal Almarri added, "A diversified multi-geographic strategy that allows us to react quickly to market changes across source markets combined with the strong economic relief programme put in place by the local and federal governments, as well as the support of our stakeholders have helped the destination remain highly competitive in spite of global challenges. Our constant dialogue with stakeholders and partners, especially in these tough times, allows us to keep them abreast of the latest domestic and global developments. This provides them an opportunity to be aligned with new industry initiatives and take advantage of diverse campaigns and efforts being made to ensure Dubai stays at the forefront of the world’s safest destinations."

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‘Dubai Assured’ recognizes establishments complying with health and safety protocols

Dubai has launched a compliance program to certify and recognize hotels and retail establishments, F&B outlets, and attractions that have implemented all public health protocols for the prevention and management of COVID-19. 

The initiative is part of efforts to showcase Dubai as one of the world’s safest destinations as it continues to receive tourists following the city’s reopening to international visitors on 7 July.

A verification and validation process has been established in collaboration with the Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development (Dubai Economy) and Dubai Municipality for issuing the ‘Dubai Assured’ stamp to the hotel and retail establishments, F&B outlets and tourist attractions that have complied with health and safety guidelines issued in accordance with the preventive protocols outlined by Dubai’s Supreme Committee of Crisis and Disaster Management.

The specially designed ‘Dubai Assured’ stamp, to be issued free of charge, will have a validity of 15 days. It can be renewed every two weeks upon further verification by inspectors from the relevant authorities. With the reopening of many public and private facilities and amenities, including beaches, shopping malls, restaurants, swimming pools, and golf courses, and the resumption of popular activities like water sports and camping, the ‘Dubai Assured’ program will cover all key tourism touchpoints across the city. Over 1,000 establishments have already been inspected for compliance with relevant guidelines, as part of the program, making them eligible to receive the ‘Dubai Assured’ stamp.

The stamp is a visual mark reassuring guests that safety and hygiene measures prescribed by the authorities have been complied with across all tiers and categories of tourist and resident touchpoints such as hotels, attractions, retail, food & beverage, and leisure and entertainment. The establishments can feature this stamp in their marketing communications.

Helal Saeed Almarri, Director General, Dubai Tourism, commented: “The successful strategy adopted in combating the pandemic, based on the vision and wise leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and the follow up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, has helped create an environment that is conducive to reopening our city to tourists from 7 July. Nonetheless, the health and safety of our residents and visitors remain our utmost priority. The compliance program we have rolled out across the hospitality sector with the wholehearted support of Dubai Economy and Dubai Municipality is not the only testament to the continued efforts being made to further enhance health and safety standards but is also a confidence-boosting measure to reassure travelers that Dubai is one of the world’s safest destinations.

“With health and safety foremost on the minds of travelers when selecting their destination, the ‘DUBAI ASSURED’ seal is a simple yet critical mechanism to ensure tourists enjoy a smooth and safe experience at every stage of their journey, from arrival at our airports to their departure from Dubai. The Safe Travels stamp Dubai received recently from the World Travel & Tourism Council further validates the city’s efforts to implement stringent hygiene and safety protocols and align itself with international health and safety standards and best practices,” HE Almarri added.

Sami Al Qamzi, Director General of Dubai Economy, said: “The outstanding commitment demonstrated by commercial establishments in complying with precautionary measures has contributed significantly towards Dubai being able to reopen for business and welcome visitors in spite of the global pandemic threat. In fact, we have seen stronger coordination and co-operation between the government and the private sector, and a new level of preparedness in Dubai. Safety, stability, and resilience are paramount in the new scheme of things, and ‘Dubai Assured’ is an inspiring statement that Dubai has strengthened its credentials as a safe destination and global hub for tourism, retail, and leisure.”

Dawoud Al Hajri, Director General of Dubai Municipality said: “Dubai Municipality is taking effective steps to promote health and safety and facilitate a gradual return to normal life in a safe environment. We are committed to ensuring that tourists can enjoy a comfortable and safe stay in hotels in Dubai. We have outlined precautionary measures for all hotels to ensure their guests can enjoy activities in all its facilities including beaches. We continuously follow up to ensure compliance with precautionary measures as part of making sure all hotels in Dubai are prepared to receive guests with the highest standards of hygiene and safety.”

According to a survey by global consulting firm HVS on future destination selection, 85 percent of travelers will prioritize their travel plans based on the destination’s reputation and the action taken by its government in managing the pandemic including safety and security measures and the quality of the healthcare system and services.

Besides the standard precautionary measures of social distancing and wearing masks at all times by guests and employees, Dubai hotels have deployed stringent disinfection measures covering contact points in lobbies and other areas including restaurants and swimming pools. Entrances have been fitted with equipment for contactless screening of guests. Mall operators are using advanced technology to minimize risks including the use of thermal scanners and cameras to monitor traffic at entry points. Public parks and beaches under Dubai Municipality have reopened with strict guidelines for visitors while restaurants are allowed to serve guests with reduced seating arrangements and the enforcement of a distance of two meters between tables.

Dubai has also deployed a wide range of preventive measures across all other customers facing high-frequency touchpoints of visitor and resident interaction in line with detailed reopening guidelines for both government and private establishments.