Airbnb and MTDC partner to promote unexplored destinations in Maharashtra

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Airbnb has partnered with Maharashtra Tourism Development Corporation (MTDC) to promote homestay and bed & breakfast (B&B) tourism in the state of Maharashtra. By promoting homestay tourism, this partnership will encourage travel to lesser-known destinations and will enable inclusive community-led tourism in the state, that will further enhance economic prospects.

Under the agreement, Airbnb and MTDC will:

  • Promote nearby travel-to destinations in Maharashtra that are off the beaten track and offer a unique experience to travelers

  • Onboard three MTDC properties within Maharashtra that will offer travelers differentiated offerings including farm stays

  • Conduct webinars and workshops to train homestay hosts and B&B owners on Airbnb’s enhanced cleaning protocol—the first overarching standardized guidelines for cleaning and sanitization in the home sharing industry—to support hosts in advance of reopening communities for travel.

The partnership furthers both parties’ commitment to support a sustainable tourism ecosystem,  while highlighting current and upcoming tourism destinations in the state. Through knowledge  sharing and training workshops with hosts, the partnership will also enhance the potential of  tourism to create jobs and sustain livelihoods for local communities and will spotlight unique  properties as more travelers explore stays near metro cities. 

Announcing the partnership, Aaditya Thackeray, Minister for Tourism, Environment & Climate Change and Protocol, Government of Maharashtra, said: “Maharashtra is an  ecologically and culturally rich state and offers travelers unique travel experiences. We are  committed to improving community-driven hospitality that is sustainable and offers travelers  accessible, affordable and quality tourism. Safety is also key. With Airbnb, we will strengthen the  ecosystem for the growth of homestays and B&Bs in the state, to revive tourism growth in the  coming months. We appreciate Airbnb’s effort in helping us promote tourism in Maharashtra.”

Amanpreet Bajaj, General Manager (India, Southeast Asia, Hong Kong and Taiwan) at  Airbnb, said: “This partnership is a valuable opportunity to drive rapid demand growth towards domestic tourism and to support economic recovery. Airbnb has always been committed to  highlighting unique destinations that are off the beaten track, and to ensure that economic benefits  of tourism reach as many communities as possible. We are proud to be working with MTDC, and  to support their vision. Rebuilding trust in travel is a long-term mindset and requires a collaborative  effort between governments, tourism authorities and private players. We have witnessed  commendable efforts put in by the Government of Maharashtra and MTDC towards this endeavor  and are fully committed to support them”.

According to Airbnb’s own search trends and data, destinations within Maharashtra such as  Karjat, Igatpuri, Alibag and Panchgani remain widely searched for options with their stunning  scenery, including in the backdrop of the Western Ghats, and offer authentic cultural experiences  for travelers.