Merging sustainability with luxury is the new way to travel, but are travellers ready?

“Travellers are slowly and gradually opening up to the idea of choosing sustainability over luxury, feel many hoteliers who promote sustainble travel”

Every business needs today has to aim at being sustainable first to continue being beneficial to all,” said Prasoon Pandey, General Manager at Vana. As the idea of sustainable travel comes in the forefront, travellers are now seeking brands to reflect its genuineness towards environment and conservation.

“Though deemed as a trend today, which is here to stay, at Vana, sustainability is a way of life. Our emphasis is on the procurement of seasonal, local and indigenous produce, which allows us to develop a supply chain that is as sustainable as possible, working with a network of regional vendors and suppliers,” Pandey commented.