Chandon India launches #SAVEWARLI program in collaboration with Raah Foundation
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“To create awareness among the consumers about Warli Art, Chandon India launched two Limited Edition Gift Boxes – Limited Edition Gift Box with a stopper and Limited Edition Gift Box with a flute.”
Chandon India, launched in 2013 in the Nashik region of India produces world-class, premium quality sparkling wine in two variants – Brut and Rosé.
With the aim to create awareness and revive a culturally inspired art form of the Warli Tribe, Chandon India in collaboration with Raah Foundation, introduces the #SAVEWARLI program by way of launching, Limited Edition Gift Box designed by a local Warli Artist.
Like Chandon India, Warli also finds its home in Nashik, Maharashtra which houses the largest tribe found on the northern outskirts of Mumbai in Western India.
The art form is a vivid expression of daily and social events like hunting, dancing, sowing and harvesting and was the only means of transmitting folklore to a populace not acquainted with the written word. Warli art can be recognized by the austere mud base used on white, with occasional dots in red and yellow.
Raah Foundation, an NGO that focuses on creating and facilitating a better world for some of the underprivileged tribal communities of Maharashtra works with the artisans to hone this intrinsic skill and provide market linkages to their niche bespoke handmade and hand painted products through its affiliate Raah Creative Designs.
To create awareness among the consumers about Warli Art, Chandon India launched two Limited Edition Gift Boxes – Limited Edition Gift Box with a stopper and Limited Edition Gift Box with a flute. Designed by Warli artist Prakash Pithole from Jawhar, Palghar District of Maharashtra, he has 23 years of experience in this art form.
