New virtual brands solution for restaurants in UAE and KSA
/
Wael Khechen, co- founder & CEO at Food To Go which was established in Dubai in 2019, said: “Our Cloud Kitchen module helps restaurants and brands expand into reaching new customers and cities, while our Cloud Brands module helps physically existing restaurants and hotels sustain their business and generate extra revenue at almost zero extra cost by utilizing their existing assets and resources.”
The new venture comes as restaurants try to pivot towards delivery, with fewer customers eating out at restaurants due to the restrictions caused by the global Covid-19 pandemic.
Using data acquired by Food To Go, the cuisines most craved by customers in certain areas can be identified and virtual brands can be built around this information to satisfy the customers’ needs.
