Rémy Cointreau Unveils “METAXA” The Original Greek Spirit in India
/The one-of-a-kind Amber Spirit- METAXA 12 Stars offers an
The unexpected journey of discovery
Mumbai, September 2022:- The Rémy Cointreau Group (headquartered in Paris, France), has a portfolio of exceptional spirits which draw their strength from authenticity and originality. Each of these brands embodies unique expertise and heritage while sharing the same culture of excellence.
Like all Rémy Cointreau Group brands, METAXA is rooted in the depths of terroir, in this case, that of Samos, a Greek island which lies in the Aegean Sea. At the very heart of METAXA’s exceptional smoothness is the prized Muscat wine of Samos. The Muscat wines and wine distillates are aged separately in oak casks until they are ready to be married. A bouquet of Mediterranean botanicals brings the final touch to the smoothness to METAXA.
“We are confident of the evolving taste for spirits in India, as the journey around discovery of flavours and tastes is more appreciated than ever before. As we bring METAXA from Greece to India, we are sure this spirit embodying the flavours of the Mediterranean will offer a cherished experience for connoisseurs and even those with a taste for botanicals”, says Mr. Abhishek Parameswaran, Country Manager India, Rémy Cointreau
Tasting Notes
METAXA 12 Stars, the first from the METAXA collection to be launched in India, has a unique taste. The authentic character of this spirit is irresistibly associated with the idea of a journey. METAXA 12 Stars’ mature and distinctive character is best explored neat or on a single rock. Bartenders and mixologists enjoy offering it in signature cocktails where it lends a curious sensorial experience!
The fruit of nature and the work of time, enhanced by the devotion and talent of people – that is the philosophy of the House of METAXA: Taste The Unexpected.
In the words of METAXA Master Constantinos Raptis “Those who would like to discover METAXA, have to think of making a unique, unexpected discovery. They embark on a journey of pleasure through all their senses, a journey they will take from time to time in their life.”
Craftsmanship
The House of METAXA does not have a Master Distiller, nor a Master Blender. It has a METAXA Master, Constantinos Raptis, who embodies the unique savoir-faire of the House. He is only the fifth METAXA Master since 1888. The wine distillates and Muscat wines are aged separately until Constantinos Raptis decides they are ready to be emulsified in Limousin oak casks. A multitude of Mediterranean botanicals adds the finishing floral touch and freshness. The METAXA Master needs both inspiration and passion. Just as he needs to blend the ingredients that make METAXA, Constantinos Raptis needs to blend the old with the new. He must retain the tradition and the style of METAXA while being inspired to create new expressions, like METAXA 12 Stars.
History
Since 1888, the House of METAXA is on a journey to offer a one-of-a-kind amber spirit. Experience the unique taste of Samos Muscat wines, aged wine distillates and Mediterranean botanicals for an intense smoothness. Constantinos Raptis, the METAXA Master, first makes his selection of the Muscat wines from Samos, chosen for their aromatic concentration and intensity. He then chooses the fine wine distillates for their character and elegance. Spyros METAXA built his first distillery in 1888 in Piraeus, the port of Athens. His unique one-of-a-kind amber spirit was soon being exported around the Mediterranean. The House of METAXA is today in the north of Athens. It is here, in the dark of the cellars, that the METAXA Master reveals his unique savoir-faire to honour Spyros METAXA’s legacy.
Today, it is recognized for what it is, a unique amber spirit.
For more information visit https://www.metaxa.com/
Instagram Handle https://www.instagram.com/metaxa.official/?hl=en
METAXA 12 Stars will be available in Maharashtra across all leading liquor retail stores, it is priced at INR ₹6,900.