Sustainability Takes Priority for Indian Travelers in 2025 – Agoda Survey Reveals
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New Delhi,March 2025 – Digital travel platform Agoda’s 2025 Sustainable Travel Survey reveals India as the second most sustainability-conscious travel market in Asia, with over four in five Indian travelers (82%) factoring sustainability into their 2025 travel plans, higher than the average for all Asian travelers combined (68%).
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.
Personal Values Drive More Sustainable Choices
Indian travelers are embracing sustainability with a strong emphasis on community impact and meaningful experiences. Close to a quarter of respondents (24%) chose personal values and beliefs as their top motivation for sustainable travel. Meanwhile, just over one in five travelers (21%), seek authentic and purposeful tourism. This reflects a growing movement towards travel that is not only meaningful but also enriching for both travelers and the destinations they visit.
Conscious Travel Gains Momentum Among Indians
The survey also found that many Indian travelers are making conscious choices to minimize their environmental impact, with 21% of respondents opting to travel during off-peak seasons to reduce overcrowding. Additionally, three actions received 16% of the votes each: choosing accommodations with sustainability certifications, using public transport or walking/biking instead of driving, and packing reusable items to minimize waste, like water bottles.
Krishna Rathi, Senior Country Director India Subcontinent and MEA at Agoda, shared, "It’s great to see Indian travelers wanting to leave a positive impact, and Agoda is here to support their journey. Agoda’s Eco Deals program is designed to empower even more travelers to consider sustainability when planning their next trip. For every booking made on partnering properties in the program, Agoda donates one US dollar to local conversation projects. Travelers get to enjoy great savings while also helping to preserve the beauty and authenticity of the destinations they love for future generations.”
Since the recent launch of the 2025 edition, Agoda's Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets. This marks the first year of Japan and South Korea joining the Eco Deals Campaign, providing more eastbound Indian travelers the opportunity to support their favorite destinations. For every Eco Deals booking, a dollar is donated to WWF conservation projects aimed at protecting wildlife and conserving critical habitats across Asia. More information can be found on www.agoda.com/ecodeals.
Agoda's offerings include over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Download Agoda's mobile app or visit Agoda.com to discover the best deals for your next trip.
