🔥 Why Your Training Must Solve a Problem

In the world of training, solving a problem isn't optional---it's the foundation of your success. No hotel, restaurant, or hospitality brand hires a trainer just because they want training. They do it because they need a solution. If your program doesn't fix a pain point, it won't get booked.

Think about it: People don't buy drills; they buy holes. They don't care about the tool; they care about the result.

This is why your training must:
✅ Address a real, costly pain point → Something that affects operations, revenue, or guest satisfaction.
✅ Clearly explain how you fix it → Step-by-step, so clients see the value.
✅ Show measurable results → Numbers, case studies, and impact.

🔹 The Marketing Science Behind This

1. The "Jobs to Be Done" (JTBD) Framework

This marketing concept explains that customers don't buy products or services---they "hire" them to solve a specific job or problem. Your training is no different.
💡 Example:
A hotel doesn't hire an F&B trainer because they want "training." They do it because guests are complaining about slow service, and they need that fixed---fast.

✅ How to Apply This:
Frame your training as a solution to a job they need done. Instead of saying:
"I teach food safety."
Say:
"I help restaurants reduce health risks and avoid costly food safety violations by training their teams in HACCP best practices."

2. The Pain-Gain Formula
People are motivated by two things:
❌ Avoiding pain (losing revenue, bad reviews, high staff turnover)
✅ Gaining something valuable (higher guest satisfaction, more efficiency, increased profits)
Your training should tap into both.
💡 Example:
Instead of saying: "I offer front-office training,"
Say: "Struggling with bad TripAdvisor reviews due to poor front-office service? My training helps hotels increase guest ratings by 20% in just 3 months by improving check-in speed, complaint resolution, and VIP guest handling."

3. The "If You Can't Measure It, You Can't Improve It" Rule (Peter Drucker's Wisdom)
One of the biggest mistakes trainers make? They don't include metrics in their pitch. Businesses want proof. If you can show numbers, you instantly become more credible.
✅ Bad Example: "I help hotel staff provide better service."
✅ Great Example: "After my customer service training, a hotel improved its guest satisfaction scores from 85% to 94% in just three months."

Action Tip: Include data, case studies, or even industry benchmarks in your profile to show how your training delivers real impact.

🚀 The Takeaway: Make Your Training Impossible to Ignore

When you pitch your training, don't just list your expertise. Frame it as a must-have solution using these principles:
📌 What's the pain point? (The BIG problem they need solved.)
📌 How does your training fix it? (Clear steps, methodology.)
📌 What's the impact? (Metrics, testimonials, success stories.)

By structuring your profile and marketing with this approach, you go from just another trainer to THE trainer they must hire. 💥

Visit https://www.hospemag.me/guild/resources/winning-training-pitch to read more & use the AI prompt

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