Americans Aren’t Staying Home for the Holidays
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The pandemic has snarled leisure and business travel this year, but the latest travel horizons™ survey, conducted by MMGY Travel Intelligence, found that the travel industry is likely to get a significant boost over the holidays. The survey, which queried people planning to travel in the next six months, found that half of respondents intend to take trips between November and early January, with 25% traveling for Thanksgiving, 31% traveling for the December holidays and 15% for New Year's celebrations.
The holiday season is being met with optimism, as 67% of those who will travel indicated that they are enthusiastic about their upcoming trips. Much of that fervour is from Millennial travellers - a generation that outpaced its older counterparts1. Thirty-five percent of Millennials will travel for Thanksgiving, compared to only 23% of Gen X, 18% of young Boomers and 8% of older Boomers. For the December holidays, Millennials also led other generations with 43% planning to travel, while only 26% of Gen X, 19% of younger Boomers and 8% of older Boomers will travel.
