New opening | Medusa Beverages enters Himachal Pradesh
/Medusa Beverages Pvt. Limited announced the launch of Medusa Beer in Himachal Pradesh. The brand is being launched in Shimla, McLeodGanj and Manali. Clocking in sales of three lakh cases in their first year in Delhi itself, Medusa has become one of the fastest beer growing companies.
Medusa is based in India with a national marketing division and eccentric and contemporary packaging. The beer is available in about 650 retail outlets in Delhi and in some of the high-end café in retail outlets with a distribution width of 90 percent. The brand is available in more than 2000 retail outlets with the brewery located in Punjab.
The distribution model depends on the state excise model. The distribution channel is taken care of by carrying and forwarding agents. It goes from wholesaler to retailer and retailer to target audience. The CFA( carrying and forwarding agents) handles the company’s excise bonded warehouse.
Talking about the product placement in Himachal Pradesh, Avneet Singh, Founder, Medusa Beverages Pvt Ltd said, “We are mainly focusing on the places where tourist footfall is more. Like kullu, Shimla and McLeodganj. We have tied up with several bars including the famous tourist attraction, the Mcllo bar in Mcleodganj.”
Expressing his thoughts on the expansion of the venture Singh added, “The beer industry is growing at par with the modernizing taste of the consumers thus becoming more of a lifestyle beverage. I am elated that we are able to take Medusa to Himachal and hope to receive a similar love for the brand as we have received in other parts of the country. With this power and recognition, we are really looking forward to being a PAN India participant in our further business expansion plans.”
Talking about the beer consumption pattern in Himachal Pradesh, Singh added, “Consumption in Himachal is increasing, especially during the season. Tourist traffic is higher throughout the season. As a tourist destination, the number of visitors grows, so does consumption and vice versa.” The company is expecting to sell 50,000 cases annually in the state.
Medusa was first launched in 2018 and within a span of 2 years, the brand has already witnessed exponential growth reaching a turnover of 150 Cr. The brand is currently available in 6 states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh and now in Himachal Pradesh and growing multifold.
