NEWS | The Burger Club to step outside Delhi NCR
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The QSR chain is opening its outlet in Chandigarh in a couple of months following Kanpur, Lucknow, and Hyderabad.
QSR chain, The Burger Club is planning to expand its business outside Delhi NCR. The QSR chain is opening its outlet in Chandigarh in a couple of months following Kanpur, Lucknow, and Hyderabad by the end of 2021.
Established in 2015, the burger joint has outlets across 24 urban areas of Delhi with a presence in South Delhi, North Delhi, East Delhi, Noida, and Gurgaon.
When the founders came back to India from New Zealand, they took quite a lot of time doing research about location, audience, other brands in the market, and how they can stand out with the product they want to bring in.
“We spent adequate time on researching how much investment required according to the current market and spent 60 percent of which to open our first outlet. To achieve so we spent time on controlling our fixed costs and not variable costs as our motto is to bring the best quality to our customers and the company works on the same model,” Jatinder Gill, Founder/Director, The Burger Club stated.
The QSR company will be taking the franchise route for expansion. There are few factors that need to be considered while choosing the franchisee. “The respective franchisee must complete the training program, the adequate investment is a must along with prior knowledge and experience of business is required too. And before signing the franchise agreement the whole process takes place, pre-decided sets of questionnaire, background, and financial status checks,” Gill informed.
He further claims that The burger club franchise model is profitable for an individual as it is designed in a way that it is profit-making at a consolidated level as well as at the store level. “It crosses its break-even point in the first month,” he stated.
“Generally most of the restaurants have a fixed cost higher than variable cost but the burger club model is designed in a way that variable costs exceed the fixed costs due to two major reasons, first the model designed with fixed costs controlled to its peak point and the quality of food is never compromised. Controlling fixed costs and yet coming out with the best is one reason that it takes more time to open a new store than any other fast-food chain,” Gill added.
Like every other food business, the pandemic also affected the QSR chain initially. Gill informed that the major effect was on dine-in sales however, a hike in delivery sales was witnessed. “But once again, due to an unexpected surge in covid cases, we had put that thought on hold. And now our foremost priority is our patrons' safety and which is why we are primarily focusing on food deliveries keeping all the safety measures and protocols in mind,” Gill commented.
