NEWS | Wat-a-Burger to touch 100 outlets by the end of current fiscal
/Currently, the company is registering 50,000 orders every month and expects to recover 100 percent and see additional sales to touch a mark of one lakh orders per month by next year.
With 63 outlets currently, homegrown burger company Wat-a-Burger plans to touch a mark of 100 outlets by the end of the fiscal. The company’s target is to tighten the grip in Maharashtra and Karnataka.
Currently, the company is registering 50,000 orders every month and expect to recover 100 percent and see additional sales to touch a mark of one lakh orders per month by next year.
“Currently, the primary challenge is the broken supply chain as most of the manufacturing units were disturbed during the lockdown. Hence, the turnaround time got pushed by a week for the orders at the manufacturing units. We are trying to streamline the same,” Farman Beig, Co-founder & CEO, Wat-a-Burger said.
Beig informed that after the second wave, the company is still signing at least two franchisees monthly. “Pre covid we were serving 80,000 orders on an average, per month. Currently, we have recovered to 50,000 orders per month. We are recovering,” he added.
Commenting on how prepared Wat-a-Burger is for the anticipatory third wave, Beig said “We have been following all the safety measures within the outlets. We had issued SOPs after the first wave itself, which we are still following anticipating the third wave. However, we all will have to move in accordance with the government guidelines. If there appears a scope of maneuvering through the difficult situation, we will close the dine-in option first. Nevertheless, the majority of the business is still being catered through online delivery options, we will focus on that only in case the situation becomes difficult. The idea is to mitigate any chances of infection spread.”
