NEWS | Leela Hotels to introduce membership programme; also to explore the luxury wildlife resorts

Leela Hotels to introduce membership program; also to explore the luxury wildlife resorts

Taking its hospitality services a notch above, The Leela Palaces, Hotels & Resorts is adding various product enhancements to position the brand as a representative of “truly authentic Indian luxury hospitality”.

The company is soon going to introduce an exclusive membership program to “enhance and elevate guest experience”. Sharing the information in an exclusive interaction with ET HospitalityWorld, Anurag Bhatnagar, COO of the hotel company, said that the company has various such initiatives in the pipeline.

Speaking at the event to announce the brand’s partnership with Nobel laureate, Kailash Satyarthi for their ‘Icons of India’ initiative, Bhatnagar said that this step is part of the overall project to celebrate “Indianness” by recognizing those icons who made all of us proud and every Indian looks up to emulate. The brand had earlier announced sarod virtuosos Amaan and Ayaan Ali Bangash as their icons of India.

“As a global representative of true Indian luxury, we need to appeal to the next generation. Icons of India is one such initiative,” he said.

The hospitality company had also launched its own fragrance brand ‘Tishya’ recently. “We will be launching our own wellness and vitality program, Aujasya, in the next 10 days,” he further added, explaining that the focus of the company will continue to be in the ultra-luxury space, which also includes venturing into wildlife resorts.