Appointment | Impresario Handmade Restaurants appoints Roshni Kavina as National Creative Head

Impresario Handmade Restaurants appoints Roshni Kavina as National Creative Head Kavina will lead creative activations and associations for all brands under the Impresario’s umbrella

September 2021: Impresario Handmade Restaurants, the leading food and experiences company in the country, announces the appointment of Roshni Kavina as National Creative Head. In a career spanning over 16 years in advertising, Kavina has been instrumental in building effective brands across categories and has extensively worked on creating film, online, print, and on-ground assets; from strategic stages to final executions. At Impresario, she will be responsible for leading creative brand development and brand building across Impresario brands including SOCIAL, Smoke House Deli, Salt Water Cafe, Souffle S’il Vous Plait, and several cloud kitchen brands like BOSS Burger, Hung-Li, Lucknowee, and Goodness To Go.

Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants said, "We are excited to welcome Roshni to Impresario. A new-age creative thinker equally adept at traditional and non-traditional media, Roshni is just the talent to lead the creative teams at Impresario. We are confident that she will use her expertise in design and storytelling in driving growth across the brand and deepening Impresario's connection with its customers."

The newly appointed National Creative Head - Impresario Handmade Restaurants, Roshni Kavina said, “The moment I spoke to Riyaaz I knew Impresario was the right fit for me. I wanted to focus on engagement ideas lead by great design and Impresario gives me the opportunity to do just that and a lot more. Being a total foodie - Social, Smoke House Deli, Salt Water Cafe, Mocha among others have been a part of my life pretty much since their launch, and it is an absolute pleasure getting to know what goes on behind-the-scenes of these iconic brands and teaming up to help them reach their absolute pinnacle of success. I am really excited to be here and be a part of team Impresario. I can’t wait to see all that we can achieve across brands.”

Prior to this appointment, Roshni was the Executive Creative Director at Publicis Ambience wherein in a span of 6 years she created a team that specialized in design. They provided advertising solutions across film, print, online, and on-ground activation to brands like Lakme, Enamor, Brand Factory, Irasva Jewellery, Havmor ice cream, The Body Shop, Ferrero Rocher, and many more. She has also been an integral part of developing and co-designing the new Publicis Mumbai office by partnering with the team of architects assigned for the job.

Roshni's work has gotten her many accolades such as Cannes, One Show, Adfest, Abby, Goa Fest, Outdoor Awards, Effie, to name a few. Her ability to craft compelling narratives is evident in her body of work on brands like Lakmé, Elle18, Burberry (India Launch), Enamor, Vaseline, Marico (Nihar Shanti Amla, Parachute Therapie, Nihar Naturals), Brand Factory, Skôda, Cox and Kings Travels among others. 


She has also been associated with BBH India and Saatchi & Saatchi in past stints. Roshni started her own art studio in 2013 called The Nextdoor Artist where she worked on designing and making bespoke wooden furniture collections, collaborated with artists for installation art and wall art creation, created a collection of kids wear t-shirt designs with the theme of robots, among others. As the National Creative Head for Impresario, Roshni will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and streamlining all brands further across Impresario towards further consumer love and growth. 

About Impresario Handmade Restaurants

Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha - Coffees & Conversations. Today, Impresario boasts of a network of 58 restaurants across 16 Indian cities and multiple brands. Its umbrella of brands includes SOCIAL, antiSOCIAL, Smoke House Deli, Goodness to Go, Salt Water Cafe, Ishaara, Slink & Bardot, Souffle S’il Vous Plait, Prithvi Cafe, BOSS Burger, Hung-Li, Lucknowee, and Mocha. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.


Appointment | Impresario Handmade Restaurants appoints Alexander Valladares as CMO

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Prior to this appointment, Valladares led a team of dynamic marketers as National Marketing Lead for Times of India’s metro supplements and Times life, where he oversaw content, P&L, marketing, and social media growth across 45 supplements.

Impresario Handmade Restaurants announced the appointment of Alexander Valladares as Chief Marketing Officer. He brings with him rich experience of over 14 years across brand building, marketing, content, intellectual property creation, and monetization. At Impresario, he will be responsible for leading marketing activities across the company’s numerous brands, including SOCIAL, Smoke House Deli, Salt Water Cafe, Souffle S’il Vous Plait, and several cloud kitchen brands like BOSS Burger, Hung-Li, Lucknowee, and Goodness To Go.

Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants said, “We are delighted to welcome Alexander to Impresario. He is a seasoned marketing professional with a proven track record of building marketing and content-led properties, and driving consumer-focussed innovations. We are confident that he will use his experience to deepen Impresario’s connection with its customers and drive growth for us.”

The newly appointed Chief Marketing Officer - Impresario Handmade Restaurants, Alexander Valladres said, “I am thrilled to be part of the Impresario family. Coming from a media background, I’m excited about this leap into the F&B industry and what better way to do that than with one of the most youthful and forward-thinking companies in the country. Impresario has an array of vibrant brands that are big on people, pop culture, and creating great experiences - all of the things that light me up personally and professionally - and I’m excited to bring my learnings to such a collaborative environment. I look forward to continuing to build strong communities around our brands.”

Prior to this appointment, Valladares led a team of dynamic marketers as National Marketing Lead for Times of India’s metro supplements and Times life, where he oversaw content, P&L, marketing, and social media growth across 45 supplements. At TOI, he worked on a vast array of campaigns and IPs that have received critical acclaim, including winning the prestigious Gold Glass Lions and a Gold Lion at Cannes (Creativity For Good). His strategic initiatives helped in increasing readership and engagement along with building strong content IPs. He plans to deploy both these skills to strengthen Impresario’s brand awareness and footprint across the country.

Valladares has also been associated with MTV India and FCB Ulka in past stints. As the chief marketing strategist for Impresario, Alexander will oversee all brand functions including PR and communications, content marketing, on-ground activations, consumer marketing and engagement, and ensure they are aligned to support the company’s vision of leadership in the premium casual dining niche of the F&B industry.

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Impresario Handmade Restaurants Moves Towards sustainability through Accelerator Partnership

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Impresario Handmade Restaurants, which runs some of the country’s most innovative food experiences brands like Social, Smoke House Deli, Ishaara, and more - is getting serious about sustainability and environmental impact.

Organizations that heavily utilise plastic products and packaging are in dire need of interventions and solutions to address the waste they generate. Starting 2021 on a positive note, the L-Catterton-backed F&B company is partnering with AtWorks, an impact-focused entrepreneur support organisation that runs the Circular Impact Market Accelerator (CIMA). The goal of this first-of-its-kind partnership is to find entrepreneurs who can help the F&B industry adopt innovative new solutions to deal with plastic use and waste generated by their operations.

As part of this pan-India pilot covering over 20 Impresario restaurants across 3 cities (Bangalore, Mumbai, New Delhi), the six-month program will offer a platform to find solutions that help reduce the amount of plastic used by Impresario’s restaurants. By using alternatives and channelling plastic waste to recyclable and recoverable means, the two companies will seek to eliminate plastic waste from reaching landfills via a serious push towards plastic circularity.

Says Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants, “Sustainability is an important part of our DNA, and our philosophy of ‘minimal intervention, maximum upcycling’ has played a big role in our design process over the years. While we’ve been taking small steps here and there to run a more environmentally conscious enterprise, this partnership with AtWorks will really help us channel that vision into concrete action. Our internal teams are constantly thinking about how we can reduce our plastic usage and look to more sustainable alternatives, and this accelerator program will help us identify entrepreneurs and startups that can provide real-world solutions. At the end of the study, we hope to create a playbook of sustainable practices for the F&B industry in India, and drive adoption of the same over time.”