McDonald's India Launches New Signature Collection of Gourmet Burgers; Imagined in AI, Handcrafted by McDonald’s

McDonald's India Launches ‘The Signature Collection’ of Gourmet Burgers; Imagined in AI, Handcrafted by McDonald’s

New Delhi, September 9, 2024: McDonald's India – North and East is delighted to announce the launch of its new “Signature Collection,” a lineup of gourmet burgers. The Signature Collection is aimed at tapping the growing premium segment by adding culinary sophistication to McDonald’s iconic menu, setting new benchmarks for quality and flavor in the quick service restaurant industry. 

Ahead of the launch, McDonald’s launched ‘Imagined in AI’ campaign leveraging the power of AI technology to bring an interactive experience for customers to imagine ‘The Signature Collection’. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail Signature Collection reward card benefits.

Commenting on the launch of the new Signature Collection, Rajeev Ranjan, Managing Director, McDonald's India - North and East, said, “We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald's.” 

The Signature Collection, McDonald’s commitment to Quality and Indulgence

McDonald’s has invested significant efforts into meticulously combining exotic ingredients, toppings and gourmet patties to offer exceptional taste and a new dining experience at McDonald’s.

• Introducing the soft fluffy potato bun: For the first time, McDonald’s restaurants in North and East India introduced water-split potato bun. Baked to perfection, the softness of the potato bun perfectly complements the juicy, flavorful patties of the Signature Collection, ensuring a delightful bite every time.

• Gourmet Veggies: Adding to the taste and texture, are carefully selected gourmet toppings, such as gherkins providing sweet & tangy contrast, and exotic vegetables like red cabbage & lettuce that add freshness and crunch. 

• Gourmet Patties: Made with the finest ingredients, the veg burger offers double delight, layering a rich cheddar molten cheese patty and a flavorful corn and cheese patty - bringing a delightful blend of creamy cheese and sweet corn. The non-veg burger features a 100% chicken filet, offering a delicious meaty savory taste.   

• Elevated dining experience: Dining-in customers can enjoy these gourmet burgers served with complimentary fries on a wooden paddle, elevating the dining experience with its Signature Collection. The crew members, dressed in exclusive Signature Collection uniforms add a touch of elegance to the experience. 

Grand Cheese – This indulgent vegetarian burger comes with two premium patties: molten cheese patty and a delicious corn and cheese patty, topped by smoky roasted chipotle sauce with a cheese slice and a dressing of lettuce, red cabbage and crisp gherkins, wrapped in the soft fluffy potato bun. 

Grand Chicken – comes with a juicy and tender chicken patty, nestled in a potato bun, generously topped with mayo sauce, and lettuce, red cabbage, crisp gherkins and a cheese slice.  

The two mouth-watering options: Grand Cheese (Gourmet Veg) and the Grand Chicken (Gourmet Non-Veg), are priced at INR 225 & 229 respectively. 

The new Signature Collection is perfect for a delicious meal on the go, and can be relished at the nearest McDonald's restaurant, through Delivery (Swiggy, Zomato or Magic Pin), takeaway, or drive thru.

McDonald's India brings Minions to India in association with Illumination Universal Pictures

New Delhi, June, 2024:  Fans of the beloved Minions are in for a delicious treat as McDonald’s India – North & East in partnership with Universal Pictures is getting ready to welcome Minions to its restaurants. McDonald’s customers of all ages will witness an unforgettable experience with exciting menu items and meal options available in Minion-themed packaging. In addition, McDonald’s will transform select restaurants into Minion havens and will invite Minion’s mascot for fun-filled engagements with customers.

The New Minionised Meal Options will include:

Choco Caramel McFlurry – Delicious blend of creamy vanilla soft serve with rich chocolate and caramel swirls with Oreo topping.

Chicken McNuggets (4-pcs) launched at Rs. 99 Exclusive pack with 2 New Dips – Classic McNuggets just got better with the introduction of two new dipping sauces: the zesty Manchurian dip and the sweet yet spicy Sweet Chilli dip.

Mega Minion Surprise Meal (4-pcs) – A fun and delightful experience with our Veg and Chicken Surprise 4-course meal that promises to surprise and satisfy your taste buds. The meal includes a surprise burger of your choice, 1 Regular Fries, 1 regular Beverage & Pizza McPuff.

Happy Meal- Along with Happy Meals, customers will receive a special edition Despicable Me 4 book and Minion-themed headband. Happy Meal customers will get access to a variety of games and fun activities by scanning the QR code available on HM box.

Minions Theme Decoration at Select Restaurants:
To celebrate the Minions invasion, McDonald’s restaurants will undergo a quirky transformation with Minion-themed decor, creating a fun and immersive environment for all guests. Also, special appearances by Minion mascots will spread joy and photo opportunities for fans. 

Commenting on the launch, Rajeev Ranjan, Managing Director, McDonald’s India - North and East, said, “McDonald’s has always been a happy place for families, and we are always looking for new ways to create joyful and memorable experiences for our customers. We are incredibly excited to bring the world of the Minions to our customers. We eagerly wait to see broader smiles on the faces of our young guests and their families as they relish this limited-edition meals while engaging in the fun activities.”

Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India. Join us at McDonald's for a Minion-filled adventure and be among the first to try our new Minion-themed products.

McDonald's India - North and East takes a unique approach to sustainability, repurposes OOH Campaign Material into school bags for kids

New Delhi, January 2024: - As a commitment to bringing in sustainability and community involvement across each of its functions, McDonald's India- North and East in its latest initiative has taken a step ahead by repurposing its out-of-home marketing material into school bags for kids. The initiative is conceptualized and executed in collaboration with OMD India with the goal of reducing plastic waste.

Faced with the global plastic pollution crisis, brands all over the world are working to reduce plastic waste. McDonald’s India North and East leads the way in creating out-of-home advertising and recognises that billboard vinyl, which is made of non-biodegradable polymers, contributes significantly to plastic waste.

Speaking on this initiative, Rajeev Ranjan, Managing Director, McDonald’s India - North and East, stated, "Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience. We continuously explore avenues to reduce waste, transition to more sustainable materials, while simultaneously making a meaningful contribution to communities. The repurposing of billboard materials into school bags exemplifies our dedication to achieving both of these goals in an innovative and impactful manner. This endeavour not only marks a significant stride for us toward strengthening sustainable practices but also underscores our dedication to creating a significant positive impact within our communities."

Discussing the campaign, Anisha Iyer, CEO of OMD India Team, expressed her delight, “As people’s mindsets increasingly shift from a consumerist approach to one that's more conscious and intent-driven, advertising’s focus on sustainability gets stronger than ever. We see Happy Bags as not just a campaign but a heartwarming step towards sustainable practices for McDonald’s. Channelling the Indian spirit, we're pleased to be emphasizing the need for innovative approaches to driving social and environmental impact.”

By partnering with the NGO Child Survival India, McDonald's has successfully distributed over 2000 upcycled bags to children aged 5 to 18 years. The campaign unlocked a unique opportunity to infuse joy and spread happiness among children who truly need it. In a striking fusion of style and utility, the bags boast a design that effortlessly blends functionality with vibrant aesthetics, serving as a practical asset for school-going children and a reminder of the positive change achievable through conscious, sustainable efforts.

While being an interesting school supply and a unique utility for kids heading back to school, the initiative serves as a constant reminder of the good that can be accomplished through deliberate and long-term efforts. Through this initiative, the brand advances its goal of decreasing waste and promoting a sustainable culture, thereby, creating a long-term positive impact in the communities it serves.

About McDonald’s India - North and East

Connaught Plaza Restaurants Pvt. Ltd. operates McDonald's restaurants in the north and east of India. To provide customers with the best possible dining experience, McDonald's offers a selection of menu items produced using high-quality, locally sourced ingredients. Employing more than 6,000 people directly and serving millions of customers annually at its 197 outlets throughout North and East India, McDonald's operates through various formats and brand extensions, including freestanding restaurants, drive-thru, round-the-clock restaurants, and McDelivery for the convenience and experience of its customers.