Suba Group of Hotels Launches Third Hotel in Madhya Pradesh, Click Hotel in Pithampur

Suba Group of Hotels, has achieved another milestone with the launch of third hotel i.e., Click Hotel on October 9, 2023 in Pithampur, Madhya Pradesh. Pithampur is recognized as one of India’s major industrial hubs, a SEZ and is a part of Indore metropolitan region and conveniently accessible by Road, Rail, and Air with Devi Ahilya Bai International Airport, Indore situated less than 1 hour away from the city.

 Announcing the opening, Mansur Mehta, Managing Director, Suba Group of Hotels, said, “We are delighted to launch Click Hotel in Pithampur. With the launch of Click Hotel, we look forward to serve guests for official as well as social gatherings and stays, Click Hotel, Pithampur perfectly epitomizes the brand’s core values - offering high quality bed - breakfast & broadband (WIFI) coupled with immaculate service and unparalleled hospitality of international standards. This ensures maximum comfort for long stay guests, both locals and expats. As an organization which is deeply rooted in India, we are also committed towards sustainability and reducing our carbon footprint. We shall be using a sustainable approach by replacing plastic water bottles with reusable glass bottles and encouraging guests to reuse linen and towels. These initiatives to promote green tourism here in Pithampur will also be implemented across all our other properties.”

Click Hotel, Pithampur is a smart, modern, and elegant boutique luxury hotel. It is an affordable, budget friendly yet full-service business hotel designed to cater to the new age business travelers.

The hotel features 63 premium contemporary rooms & suites and an inhouse multi-cuisine restaurant - CINNAMON. The hotel also offers in-room dining along with efficient service and a comprehensive range of guest facilities to ensure a pleasant stay for the guests. Other facilities such as gym & conference rooms will also be launched shortly.

Mubeen Mehta, CEO, Suba Group of Hotels said, “We are pleased to expand our footprints in Madhya Pradesh with the launch of Click Hotel in Pithampur & this is our third brand presence in the Indore Pithampur metropolitan region. This full-service hotel with all contemporary elements is ideal for business & leisure guests along with flexible independent travelers (FIT), and group travelers. It is our endeavor to continue to penetrate our reach across popular destinations across the country & offering standard stay & culinary facilities. Like the other Click Hotels in India, Pithampur will also enjoy the best of services, as our empathetic approach helps win over our guests.”

With a prime location and close proximity of all major Industries, IIM – Indore, and 45 minutes away from Indore City, Click Hotel - Pithampur is a perfect choice for those who look for great comfort, value, standard services with a touch of luxury, and want to escape the hustle and bustle of the corporate/industries.

Abinash Ashok, VP - Suba Group of Hotels added “With the Launch of Click Hotel, Pithampur - we wish to extend the Click Hotel’s stay experience to all our regular Suba patrons and specially the new age travelers who look forward to enjoy the quality stay along with hi speed WiFi at prominent locations at dynamic stay charges. With the launch of this hotel - we also emphasis on reducing our carbon footprint and bring down our plastic usage to zero in the near future.”

Each of the Group’s properties boasts luxurious rooms with a host of banqueting and F&B facilities. Suba Hotels serves modern travelers by providing a distinctive stay experience, outstanding quality services, and exceptional facilities at competitive pricing. The company has footprints in all major metros, including tier 1 and tier 2 cities. All of their facilities provide elegant and large rooms, exciting locations for holding weddings, events, and exhibitions, and a fantastic dining experience at iconic restaurants.

About Suba Group of Hotels:

Suba Group of Hotels is one of the leading hotel chains in India with the quickest rate of expansion. Providing guests with a variety of lodging options, from affordable to upscale. Suba Group of Hotels presently operate under the label of 9 brands (only 7 names mentioned) across India. The brand names are Suba hotels (upscale), Click Hotels (Midscale), Clarion (Upscale), Quality (Upper- midscale) and Comfort (midscale). In the mid segment, they have GenX and RNB.

NOESIS successfully transacts SUBA group and 1589 Hotels merger

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The transaction sees SUBA hotels adding 35 hotels and resorts across India and Nepal to its existing portfolio of 15 Hotels spread across India & UAE with significant growth to come in South Asia & the Middle East.

NOESIS announced the hotel merger and acquisition of the year, with the SUBA group of hotels acquiring a significant majority stake in 1589 Hotels. The transaction sees SUBA hotels adding 35 hotels and resorts across India and Nepal to its existing portfolio of 15 Hotels spread across India & UAE with significant growth to come in South Asia & the Middle East.

1589 Hotels operates hotels in the economy to mid-segment space predominantly in the offbeat leisure locations and tier-II & III cities. They are present in 22 cities such as Jaipur, Lucknow, Jim Corbett, Ranthambore, Dalhousie, Ajmer, Pushkar, Udaipur, Mirzapur, Vadodara, Bhavnagar, and others under the Genx and RNB brands. It also operates several properties in Nepal. The company will continue with its asset-light approach to hotel management.

NOESIS acted as an exclusive transaction advisor and Nandivardhan Jain, CEO of NOESIS led the transaction with an internal team. Entire transaction was completed in three months including the execution of the definitive agreements.

Nandivardhan Jain, CEO - Noesis Capital Advisors said, “The opportunity to acquire 1589 Hotels which have operations across India & Nepal attracted the SUBA group of Hotels. This transaction reflects great Indian entrepreneurialism creating a sustainable conversion-friendly hotel management platform suiting independent hotel owners and domestic traveler’s requirements. The acquisition of this platform will enable SUBA Hotels to fast track its growth across South Asia.”

NOESIS Capital Advisors, Asia's largest Hospitality transaction advisory company currently mandated for more than 12000 plus keys for operator search assignment on the lease, revenue sharing, management, and franchise contract. NOESIS is also working on an exclusive buy-side mandate from the family office and special situation funds to invest 1.5 billion dollars in distressed hospitality assets in South Asia.