Coronavirus Pushes a Traditional Industry to Go Digital

 Kempinski Hotel Beijing Lufthansa Center innovates its food and beverage service to reach customers to combat the novel coronavirus restrictions. Updates to recent delivery services include a new delivery app addition to the restaurant's repertoire, alongside the advanced WeChat ordering options. The unveiled WeChat online menu allows customers to pre-order online and set up a pick-up time at the restaurants

The novel coronavirus pandemic of 2020 quickly brought the topics of public health and non-contact services into the public eye. 

Bilingual Ordering and Social Distancing

For the convenience of surrounding businesses, residences and embassies, a clear bilingual system created the newest WeChat ordering function. Guests can easily find Paulaner Bräuhaus's full Bavarian menu,

'Bilingual services are very important to Kempinski Hotel Beijing. We hope guests, both Chinese and foreign, can have a simple and easy-to-use platform to enjoy the services of the five-star hotel at such a time,' Hotel Managing Director Brice Péan explained. Continuing to describe the benefit to guests, he said, 'This system allows customers to take the food without having to wait after they arrive at the store, reducing contact and gatherings.'

Numerous Take-out Platforms and 100s of Five-star Food Delivery Services

Kempinski Hotel Beijing implemented more stringent safety standards, including mandatory temperature checks for all kitchen and restaurant employees; a requirement to present public health certificates in public areas ;air sanitisation in the dining area daily; strict ingredient regulations; and frequent disinfection of all equipment. 

Paulaner Bräuhaus's operating hours have been adjusted to 12:00 to 21:00. Kempi Deli's operating hours have also been adjusted and are now from 8:00 to 20:00.

 At the same time, we hope to explore how to reduce the number of plastic products to lessen the environmental impact caused by excessive packaging, as we have the opportunity to create sustainable development of this entire industry,' Brice Péan, the Hotel Managing Director

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World Tourism Organization Underscores Tourism’s Importance for COVID-19 Recovery in Audience with the King of Spain

The Spanish Head of State was briefed on the global response being led by the UNWTO at the audience, which acknowledged the importance of the tourism sector for economic and social recovery in the face of the pandemic.

During the audience, UNWTO Secretary-General Zurab Pololikashvili stressed the urgency of mustering a coordinated political response at the international level, as well as a real commitment to support tourism, a sector that accounts for 10% of jobs worldwide.

The COVID-19 crisis has coincided with the beginning of the Decade of Action, the countdown to the achievement of the 17 Goals deriving from the 2030 Agenda for Sustainable Development.

According to the UNWTO’s figures, tourism accounts for 12% of the GDP of Spain, which in 2019 received nearly 84 million international tourists, whose expenditure amounted to 80 billion US dollars. In 2018, the country was the world’s number two destination in terms of both tourism arrivals and receipts. 

Today, tourism is among the hardest hit sectors due to COVID-19 and its consequences. The UNWTO estimates that international tourist arrivals worldwide this year could fall by as much as 30%, with a corresponding loss of international tourism receipts of up to 450 billion US dollars.