Paradise on a Plate: Discover the Exquisite New Dining Escapades at Hilton Maldives Amingiri

Embark on an exquisite gastronomic adventure with the culinary maestros at Hilton Maldives Amingiri, your ultimate haven for conscious cuisine. From the delectable Rum & Chocolate pairings to fun Kombucha and mixology workshops, the property has launched a vast variety of experientials. Elevate your evenings by trying the new Asian and Italian menus, a true testament to culinary innovation. With eight distinct dining experiences, the chefs blend skill, sustainability, and the freshest ingredients, crafting not just meals, but moments. Hilton Maldives Amingiri isn't just a destination; it's a journey of flavors, passion, and conscious indulgence. Here’s everything you need to know about the new experiences.

New Italian Menu at Origin

The overwater specialty restaurant now offers fine dining integrated with the signature Italian flavors of Sicilian chef Silvio Zaccareo. The exquisite new menu highlights fresh handmade pasta and delectable seafood specialities as well as quality meats and plant-based dining alternatives.

New Asian Menu at Aura

On select evenings Aura pool and bar transforms into a high energy restaurant featuring Chef Muhammad Hanafiah’s creative inspiration of Asian cuisine with home style dishes prepared using traditional ingredients and aromatic spices.

Champagne & Sushi

Enjoy an unparalleled tasting experience at Eden Champagne & Gin bar of our finest champagnes, Fleury and Veuve Clicquot paired with sushi. You will have the opportunity to learn and distinguish between a Prosecco and the unrivaled Sa Ken. Booking to be done 24 hours in advance.

Price: $240 ++ per person

Discovery Room

Challenge yourself and the other guests every Sunday from 6:00 - 7:00 pm during this blind wine tasting experience in the Discovery room at Eden, one of the most popular evening locations.

Price:$120++ per person

Gin Flight

Enjoy a gin tasting flight like no other while being introduced to the history of gins and distilleries. Guided by our highly experienced mixologists, this experience is the perfect way to sample a curated selection of international gins. Booking to be done 24 hours in advance.

Price: $120++ per person based on the choice of gin

Seaside Sparkle

Now you can enjoy a glass of Fleury Champagne paired with oysters (6 pieces) every day from 5:30pm to 7:00 pm.

Price: $135++ per couple

Mixology Workshop

Attend a mixology workshop every Tuesday from 4-5pm with our expertly trained resident mixologist in Maldives first dedicated cocktail lab - Aura. From muddling to pouring, learn all the boozy secrets to crafting perfect cocktails.

Price: $120++ per person

Sustainable Cocktail Experience

With the focus on sustainability, bartenders push boundaries to become more resourceful in the use of ingredients and reducing waste. The cocktail experience takes place every Saturday from 5-6 pm at the Aura Cocktail Lab.

Price: $100++ per person

Sun & Fun Pool Party at Aura - Join in for an afternoon of poolside leisure featuring a live DJ, pool games, special savings on select beverages and more, every Thursday from 1:00 - 4:00pm.

Cheese Fondue Experience

Indulge in this unique fondue experience at Aura and Eden everyday from 6:30pm onwards with a master mixologist cooking the finest blend of Gruyere and Emmental cheese served with a selection of cold cuts, breads and sides.

Price: $99++ per person

World famous for its captivating beauty, Maldives is an escape to paradise, with its crystal-clear aquamarine ocean and marvelous underwater wildlife. Hilton Amingiri Resort and Spa provides the perfect Maldives experience, being situated 20 minutes from the Male international airport, with its luxury villas, thoughtful attention to detail, personalized guest experience managers and endless holiday activities. Whether you want the best of dining options, diving in a private lagoon, a romantic private dinner on the beach or a fun cocktail session with the in-house mixologist- the sky’s the limit here!

Visit Maldives | JUST VEG Celebration Is Back At Atmosphere Kanifushi

JUST VEG Celebration Is Back At Atmosphere Kanifushi

As plant-centric cuisines gain global popularity, this exclusive four-day culinary extravaganza allows guests to savour a limited-edition gourmet menu curated by JUST VEG restaurant along with Guest Chef Fabrizio Marino.

Travellers are far more conscious of their impact on the planet now, with environmentally conscious dining, meat alternatives, and nutritious plant-based cuisines gaining ground in the global culinary scene. There is a new energy, a new focus on vegetarian fine dining.

Way ahead of the curve, five-star resort Atmosphere Kanifushi has been home to the Maldives’ first exclusively meat-free restaurant, JUST VEG, since 2013. This exciting restaurant returns with the second edition of its unique culinary extravaganza. 

Celebrating contemporary plant-forward cuisine, the four-day event will be held from 27 - 30 July 2022, with lunch and dinner hosted by renowned Italian Chef Fabrizio Marino. 

Guests have a unique opportunity to savour finest Italian and French dishes while enjoying the restaurant’s brilliant turquoise ocean views. Fabrizio brings a rhythmic and playful table that blends traditional and modern food, with an authentic occidental focus. 

This exciting four-day JUST VEG culinary celebration is in line with Atmosphere Hotels & Resorts’ philosophy, ‘Joy of Giving’, and is included in the generous Kanifushi PlanTM — it is available to all guests staying at the resort. 

An Elevated Plant-Based Menu 

Chef Fabrizio Marino’s limited-edition menu comes from a deep knowledge of natural, vegetarian ingredients and a recognizable quality of simplicity. Each dish is a culmination of this painstaking creative process that ends on a high note of culinary delight. Service, music and language, every aspect is calibrated for a balanced experience. 

A glimpse of the menu that will be served at JUST VEG restaurant from 27 - 30 July 2022.

• Fresh tomato soup with avocado, strawberries, and fruit sorbet

• Italian and French cheese mousse with pear terrine and mustard

• Potato gnocchi topped with butter and sage and served with asparagus

• Risotto seasoned with parsley and a side of artichokes and olives (evoking the Tuscan tradition)

• Roasted mushrooms served with crunchy and soft polenta and aromatic sauteed chard 

• Refreshing lemon curd served with vanilla ice cream

Chef Fabrizio Marino says, “For several years now, I have been collaborating with the exciting JUST VEG restaurant. Meeting returning guests is always a delight and their smiles inspire me to excel each time. This year’s specially curated menu brings the restaurant’s focus back to subtle flavours through refreshing, Western dishes.”

Chef Fabrizio Marino is famous for Italian natural haute cuisine that is delicious, healthy and leaves an important ethical imprint. He has worked for many years with the well-known Chef Pietro Leemann, who gained the first Michelin Star for a vegetarian restaurant in 2015. Chef Fabrizio Marino recently launched Maggese, his revolutionary veg restaurant in the heart of Tuscany.

A short 35-minute sea plane ride from Malé International Airport brings guests to the ever-beautiful Atmosphere Kanifushi. Off the beaten track at a secluded edge of the Lhaviyani Atoll, is the pristine tropical getaway. The resort offers 162 stand-alone beach and water villas. With the premium holiday plan, Kanifushi PlanTM guests enjoy a hassle-free five-star resort experience. 

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About Atmosphere Hotels & Resorts

Atmosphere Hotels & Resorts is a dynamic and fast-growing international hospitality company. Currently, the company is operating six resorts within the Maldives and is set to further expand in India, Sri Lanka, Nepal and Bhutan. AH&R’s distinguished portfolio comprises THE OZEN COLLECTION, COLOURS OF OBLU, and By Atmosphere, with a rich diversity of experiences within each of these brands. The company had two new COLOURS OF OBLU resorts: OBLU SELECT Lobigili opened on 24 March 2022 and OBLU XPERIENCE Ailafushi set to open on 19 May 2022.  

Atmosphere Hotels & Resorts Brand Websites: ATMOSPHERE / COLOURS OF OBLU / THE OZEN COLLECTION 

Introducing 'LONU' at OZEN LIFE MAADHOO — A New Age Maldivian Restaurant

Introducing LONU at OZEN LIFE MAADHOO — A New Age Maldivian Restaurant

May 2022: OZEN LIFE MAADHOO announces a new addition to its inspiring gourmet concept restaurants, with LONU – a New Age Maldivian Concept. This new specialty restaurant, a part of the resort’s INDULGENCE TM Plan, embraces the bounty of the Indian Ocean.

Spread along the peaceful northeastern beach of Maadhoo island, LONU replaces the resort’s R.A.W outlet. The restaurant’s menu boasts age-old traditional recipes, reimagined as sophisticated small plates, perfect for a flavourful afternoon meal. Lonu means ‘salt’ in Dhivehi—every dish here is creatively woven around this star ingredient and complemented by fresh native herbs and indigenous spices. The local character is enhanced by heartfelt Maldivian touches like the use of sustainable clayware and handcrafted wooden plates.

Exquisite island favorites on the menu include Masroshi (stuffed tuna bread), Masmirus Prawn Wrap, and Kanamadhu Cake (sea salt almond cake). These eclectic dishes are paired with a curated list of organic rose wines alongside traditional beverages such as Khiru Chai, toddy, and mocktails infused with local spices. Executing this authentic experience is Chef Abdulla Rameez, the Maldivian Specialty Chef at OZEN LIFE MAADHOO. His passion lies in bringing delectable organic dishes to life that celebrate indigenous cuisine. Beyond gastronomy, guests will be immersed in an engaging, multi-sensory cultural experience. On the soulful menu are live cooking sessions and interactions with the local chef. A display of a Maldivian Spice Box allows guests to explore and understand the ingredients in close detail. Charming storytelling brings alive the archipelago’s rich history and culture. Guests carry away with them colourful sarongs and spice boxes, along with an unforgettable slice of Maldivian life.

Henar Gil Rios, General Manager of OZEN LIFE MAADHOO, says “LONU, our newest restaurant is one of the Maldives’ most unique dining experiences. From flavourful, island-harvested salt crystals to herbs handpicked from the Kitchen Garden. Guests relish island specialities made with 100% locally sourced ingredients, in this lively beach restaurant with sparkling turquoise-blue lagoon views.“

Visit Maldives | Aviation is one of the fundamental pillars that led to the advent of global tourism, says CEO & MD of MMPRC

The Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), Mr Thoyyib Mohamed, has stated that aviation is one of the fundamental pillars that led to the advent of global tourism. Mr Thoyyib made this statement while speaking during a panel discussion held during the 9th Arab Aviation Summit, being held in Dubai.

Speaking during this panel, Mr Thoyyib delineated on how the past two years had transformed the entire state of the world, especially the tourism and aviation industry. Noting that the travel and aviation industries were perhaps some of the hardest hit by the global pandemic, he commended the steadfast efforts of the global travel trade towards recovery.

Citing Aviation as one of the fundamental pillars that led to the advent of global tourism, Mr Thoyyib said that the tourism and the aviation industry should work closely together to overcome the challenges. He stated that during the early days of the lockdowns, MMPRC made sure to constantly keep a strong relationship with local and global aviation partners. He announced that over 35 international flights currently operate to the Maldives.

Referring to how destinations can stand out and become the preferred choice for travelers in the post-pandemic era, Mr Thoyyib said destinations have to implement stringent safety measures and see how the natural geography and unique features of the country can contribute to making it a safe option for travelers. He then went on to highlight how the Maldives heavily promotes the scattered geography of the country and the ‘one island one resort’ concept as a feature that makes the Maldives a safe destination.

Outlining the ‘new normal’ for the tourism industry, Mr Thoyyib said that we are already in the midst of a new normal, and every new phase of the global pandemic presents us with a brand new version of ‘the new normal’. He further elaborated that it’s important to carry on with our lives and work towards full recovery of the tourism industry and the economy as a whole. He also noted that we shouldn’t be under the impression that the global tourism market will return to the state it was in prior to 2020, rather we should work towards evolving with every phase of the new normal.

Speaking further during this panel, Mr Thoyyib referred to the important role the Middle East plays as a growing source market for the Maldives. He said this market is one of the fastest growing markets to the Maldives, as well as the central hub for a large number of tourists. He expressed pride over the fact that leading Middle Eastern airlines such as Emirates Airlines, Qatar Airways, Fly Dubai, Etihad Airways, and Gulf Air operate to the Maldives on a regular basis.

Endorsed by the Arab Government and previously held in various Arab countries, the Arab Aviation Summit 2022 is hosted in collaboration with Ras Al Khaimah Tourism Development Authority (RAKTDA) and supported by global industry partners such as Airbus, CFM, Air Arabia, Alpha Aviation Academy, and Ras Al Khaimah Airport.

From the GCC market, Saudi Arabia was the top 6th market to the Maldives, with an impressive arrival figure of 39,178 travelers. The entire Middle East region accounted for 7.0% of total arrivals in 2021. In order to maintain this momentum and position Middle Eastern markets as top markets to Maldives, MMPRC is conducting a wide variety of marketing activities in the region. We are taking part in Arabian Travel Market 2022, ILTM Arabia 2022, Riyadh Travel Fair 2022. We are also conducting a Maldives Roadshow in Dubai, as well as media familiarization trips, and a joint marketing campaign with Emirates Holidays.

Award | Vakkaru Maldives Voted World’s Leading Luxury Honeymoon Resort at World Travel Awards 2021

Vakkaru Maldives Voted World’s Leading Luxury Honeymoon Resort at World Travel Awards 2021

Vakkaru Maldives retained its title as the World’s Leading Luxury Honeymoon Resort at the 28th World Travel Awards 2021. It first won the accolade in 2020. The latest award is the fifth one it has won this year.  

The 28th annual awards follow a year-long search for the world’s top travel, tourism and hospitality brands. Votes for the awards are cast by travel industry professionals and the public and the coveted World winners represent the absolute best in global travel.   

Since opening its door in December 2017, Vakkaru Maldives has created memorable luxury experiences for travellers seeking the ultimate beach escape. Fringed by powder-soft white sand that gives away to a turquoise lagoon and deep blue holes, the intimate hideaway with luxurious accommodation and a multitude of facilities and experiences makes for a spectacular setting for a destination wedding, a renewal of vows, or a honeymoon hideaway.  

Iain McCormack, General Manager, Vakkaru Maldives, said: “We are delighted with this latest accolade. It is a validation of our dedication to creating exceptional stay experiences combined with our signature hospitality for our guests. Couples, in particular, are always looking for something that sparks the imagination and occasions to reconnect and discover themselves. We look forward to being the catalyst for couples to connect and make precious memories together.”  

With its remote location and stunning backdrop of 50 Shades of Blue seascapes, Vakkaru is perfect for taking a break for romance. Hold hands while strolling along pristine white sands. Sip Champagne and watch the sun rays paint the turquoise lagoon. Enjoy an intimate gourmet dinner or a castaway picnic on a private sandbank. Team up to take on the resort tennis pro on the iconic cobalt-blue courts. Sail around Baa Atoll, a UNESCO Biosphere Reserve, on a luxury yacht. Pamper body, mind, and soul at the luxurious overwater Merana Spa. And these are just a few experiences for couples to indulge in.

Award | Hurawalhi Wins Prestigious Accolades at Hotel Travel Awards 2021

Hurawalhi Wins Prestigious Accolades at Hotel Travel Awards 2021

Hurawalhi Maldives has been announced as the winner of multiple prestigious Hotel Travel Awards 2021, bringing a fantastic end to the year! 

The Hotel Travel Awards recognizes and rewards hotels worldwide based on the exceptional service and facilities they provide to their guests. Their world-class inspectors were thrilled with the exceptional facilities and outstanding service they experienced while inspecting our resort and we couldn’t be more proud. Awards such as these are only possible due to the dedicated and professional team we have here at Hurawalhi and a huge thank you goes to each and every one of them. 

Hurawalhi Maldives received the following awards: 

WINNER: FINEST LUXURY SUSTAINABLE HOTEL RESORT WORLDWIDE – ‘Luxury Treading Lightly’ ethos underpins its environmental efforts. 

WINNER: BEST GENERAL MANAGER WORLDWIDE – Brad Calder has been at the helm of Hurawalhi, and neighboring Kudadoo Maldives Private Island by Hurawalhi since 2017. 

WINNER: FINEST LUXURY UNDERWATER RESTAURANT WORLDWIDE – 5.8 Undersea Restaurant has scooped many accolades and the exquisite dining experiences that its guests enjoy, are cited as holiday highlights never to be forgotten. 

Naladhu Private Island Maldives Opens with a Contemporary Redesign

Naladhu Private Island is once again welcoming guests after a much-anticipated transformation. During a six-month closure, the intimate Maldives resort has had a complete redesign by New York-based designer Yuji Yamazaki and now flaunts a sleek contemporary look.

Home to just 20 ‘Houses’, Naladhu offers the ultimate in privacy and seclusion and ensures an unrivaled level of service to meet the needs of the most discerning traveler. The guest experience at Naladhu is enhanced by the personal Kuwaanu. Deriving from the Dhivehi word for storyteller in the Maldivian language, the Kuwaanu offers a refined and seamless butler service 24 hours a day.

The resort’s top suite, the 600 square meter Two Bedroom Beach Pool Residence, now boasts a 20-meter private beach. Dining is completely bespoke, with an all-day breakfast and a no-menu concept in the resort’s restaurant ‘The Living Room’. A luxurious couple’s spa room has also been added.

Located on the edge of a pristine lagoon in the South Malé Atoll, Naladhu Private Island is just 30 minutes by luxury speedboat from Velana International Airport in Malé.

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Visit Maldives | Conrad Maldives Rangali Island Announces Grand Relaunch in February 2022 Following Multi-Million-Dollar Refurbishment

The first international resort brand to arrive in the Maldives and soon to complete 25 years, Conrad Maldives Rangali Island readies to introduce its next chapter filled newly designed accommodation and experiences with massive multi-million-dollar refurbishment. The relaunch will officially happen in February 2022.  

Renowned for delivering authentic barefoot luxury and leading the way as the ‘Island of Firsts’, the twin-island property is home to the world’s first undersea restaurant Ithaa, first underwater bedroom set within the two-level residence The MURAKA, and first twin-island resort experience in the Maldives, amongst others. 

According to Carla Puverel, General Manager, Conrad Maldives Rangali Island, guests can expect “newly-designed water villas, refreshed restaurants, new experiences, brand new Teens Club and various other exciting additions. As the ‘Island of Firsts’ we pride ourselves on remaining innovative and offering a level of personalized service unique to our resort.” 

Conrad Maldives Rangali will offer elevated guests experiences through the enhanced brand-new spaces including Majaa Explorers Hub, Furaavaru Teens Club, adults only gym and the luxurious water villas of Rangali Island. Inspired itineraries offer unique experiences to guests like swimming with whale sharks and manta rays, turtle safari, sunset dolphin cruises and coral planting in the house reef with the marine biologist. 

With the upgraded experiences, the twin-island resort ensures that it continues to offer authentic barefoot luxury that guests have long enjoyed since the resort landed in the shores of the Maldives. 

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Maldives News | LEAD GENERATION CAMPAIGN” WITH AUSTRALIA’S SIGNATURE MEDIA

LEAD GENERATION CAMPAIGN” WITH AUSTRALIA’S SIGNATURE MEDIA

Visit the Maldives begins the “Lead Generation Campaign” with Australia’s Signature media. This B2B campaign will be held from October 2021 till April 2022.

Signature Media is Australia's leading independent publisher of travel content. The brand has four platforms, including Holiday with Kids (HWK), Vacation and Travel (V&T), Signature Luxury Travel (SIG) and Luxury Travel & Style (LTS), through which print and online tourism-related content is circulated to over hundreds of thousands of readers/viewers.

The campaign with Signature Media is held as part of Visit Maldives’ efforts to make the Maldives the go-to destination in the Australia Market, to build media and PR contacts, and to increase engagement with tourists from Australia. The campaign will target three segments of travelers, including luxury, family and standard travelers with distinct messaging for each.

Through this campaign, we aim to inform the travel trade and tourists of the wide variety of options available in the Maldives for not just luxury, honeymooners, and couples but also families and budget travelers. It targets to boost the visibility of Maldives in the Australian market to encourage pre-booking. During this campaign Signature, Media will post advertisements and editorials of the Maldives targeting 4 platforms of the group which is expected to reach over 700 thousand readers/viewers of its platforms.

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Visit Maldives | Niyama Private Islands Maldives Hosts Surf Week 2021 with Professional Surfer, Shaper and Photographer

Niyama Private Islands is launching its 2021 Surf Week from 1 to 7 November, hosting Josh Kerr and Matt Parker, two big names in the world of surf, and with a full programme of surfing and socialising for participants.

Josh Kerr, former Australian pro surfer and two-time world surf air show champion, will be sharing his expertise during daily surf clinics as well as one-to-one surfing coaching sessions. Josh has also been Todo Santos Big Wave Champion and a ten times top ten finisher in the WSL championship tour.

Matt Parker of Album Surfboards will be analysing guests’ surfing style and producing a tailormade board for each participant. Matt was the 2021 Electric Acid Surfboard test winner with surfer Coco Ho and has been shaping one of a kind, innovative surfboards since 2001.

In addition renowned professional surf photographer, Erick Proost, currently resident at Niyama, will be there to capture action images of the guests riding the waves.

Niyama is the only luxury resort in the Maldives with its own wave breaking onto the shore – Vodi – which is a powerful and sometimes hollow left hander. Off to the west and five minutes away by speedboat, Kasabu is a rippable and hollow right hander. There are also a number of other surf spots in and around the Dhaalu Atoll that can be easily reached from Niyama by speedboat or seaplane.

Visit Maldives | RCI members can now experience the best of Maldives

Right since July of 2021, when the island nation reopened its travel boarders to international tourist, there has been a robust rise in vacation queries and booking

RCI, the global leader in holiday exchange and part of the Panorama collection of travel brands at Travel + Leisure Co. celebrates with affiliated resorts in Maldives on the return of inbound foreign traveler to the island. Right since July of 2021, when the island nation reopened its travel boarders to international tourist, there has been a robust rise in vacation queries and booking by RCI members across the globe to Maldives.

According to a recent RCI booking trends report, Maldives emerged as the most popular and largest international tourist destination amid pandemic in 2021. The report states that overall search for Maldives as a destination on RCI.com increased multiple folds to 595%. Q1 and Q2 of 2021 have seen the highest volume of RCI members opting for Maldives as a preferred destination, the booking trend shows an increase of 151% in first quarter and 195% in second quarter of 2021. Top 10 countries with high volume of Booking in RCI for Maldives are India, The United States of America, China, Vietnam, England, Brazil, Australia, Canada, Finland and South Africa.

Commenting on the data research, Paul Mulcahy, Managing Director for RCI APAC, India & EMEA shared, “We are pleased to see RCI contributing to the  grand scheme of tourism growth, India has emerged as one of the top source markets for tourist arrivals in the Maldives in 2021. Members are increasingly seeking more information and are inquisitive to know about safety standards, flexible cancellation policies etc. We anticipate demand for Maldives travel not only from India but also other countries such as The United States of America, China, Vietnam, England, Brazil, Australia, Canada and South Africa”.

As per the report, the overall demand by RCI members from India experienced a surge in overall demand by 245% in the first half of 2021 as compared to 2020. The booking trends also showcases an increase of 143% in first quarter and 656% in second quarter of 2021 when compared with the same time period in 2020. The most favored Maldives resorts chosen by RCI members are surrounded by turquoise waters that shine with coral and marine life, to name a few these being Medhufushi Island Resort, Filitheyo Island Resort, Hondaafushi Island Resort, Grand Park Kodhipparu. The members also have hotel options available through Alliance Reservations Network (ARN).

Commenting on the rise in bookings for Maldives, Munaz Maharoof, General Manager, AAA Resorts shared “We have started seeing signs of recovery with regard to tourism in Maldives and have witnessed a wide array of interest from travelers across the globe over the last few months, which affirms their keenness to travel to a safe destination. The island aims to achieve 1.5 million tourist arrivals in 2021 and are accepting bookings to go back to pre-covid levels by December 2021 and are constantly adding new products and attractions in order to cater to the increasing arrivals. Today we are very well prepared to welcome the guests by providing them with upmost AAA Standard for Care, Safety and Cleanliness at our resort.”

Visit Maldives | Maldivian to commence direct flights connecting New Delhi with Maafaru & Male from Oct 21

Flights on the Delhi to Maafaru route will operate on Wednesdays, Fridays, and Sundays. The direct flight will offer the fastest connection for Indian travelers looking to holiday in North Maldives luxury resorts.

Maldivian, the national carrier of the Republic of Maldives, will commence direct flights from New Delhi to Maafaru and Male from October 21, 2021. Flights on the new route, New Delhi to Maafaru, will operate on Wednesdays, Fridays, and Sundays. The airline will be operating A321 and A320 aircraft on this route offering both business and economy class configuration.

Maafaru International Airport located in Noonu atoll was opened in 2019 and is also managed by Island Aviation Services Limited (IAS). With three direct weekly flights to Maafaru, another international hub of the largest source market will connect North Maldives to India.

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Visit Maldives | 140,000 Arrivals in August – Most Number of Arrivals Recorded in a Month of 2021

Maldives Welcomes Over 140,000 Arrivals in August – Most Number of Arrivals Recorded in a Month of 2021

According to August 2021 statistics published by the Maldives Immigration, the country has recorded 143,599 tourist arrivals for the month, which surpasses the number of tourists recorded in the same month of 2019 and 2020. The Maldives further recorded the greatest number of tourists in August out of the past months in 2021.   

Maintaining its first rank as a top market to the Maldives, 54,094 tourists from India visited the country in August. In the second place, Russia recorded 17,069 arrivals. Germany stands in third place followed by the US, Ukraine in the top 5 markets to the Maldives.  

With direct flight connectivity between Russia and Maldives through Aeroflot and ease of travel guidelines to the Maldives, the Russian market plays a significant role in achieving pre-pandemic arrival figures, says the Visit Maldives team.  

Tourism-related authorities in the Maldives along with industry stakeholders currently aim to make Maldives’ tourism sector one of the first to emerge as fully vaccinated, building guest confidence in the safe haven.   

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Visit Maldives | THE GUEST HOUSE CULTURE IN MALDIVES

Crystal clear seas, powdery white sand and indulgence beyond measure are three things that come to mind whenever the Maldives is mentioned. Whilst the country is famous for its unique beauty and extravagant resorts, it is not solely dedicated to the wealthy tourist – it offers various accommodation options catering to a diverse range of preferences. These facilities are broadly categorized into four types: resorts, hotels, guesthouses and liveaboards.

Ever since the relaxation of tourism rules which were restricting all tourism to resorts on uninhabited islands, the guesthouse industry has boomed in Maldives. Since then, many guesthouses have been developed in inhabited islands, with the greater Male’ region being the main hub.

The styles of guesthouses range from budget to boutique to bed and breakfast inns and more. The amenities, service and luxury vary from that of resorts, but guests have access to similar types of activities that resorts offer. Opportunities for excursions to nearby islands and sandbanks, watersports, snorkeling, and diving are available. Most islands with guesthouses also have watersports and diving centers.

By staying at a guesthouse, tourists will have the prospect of experiencing the rich culture of the country like a true local: make new friends, discover the history of the island by visiting accessible historical hotspots or even partake in day-to-day activities. For the budget traveler, the backpacker or the knowledge-seeker, the stay will surely reap benefits to last a lifetime.

The biggest difference one may notice is that while resorts adhere to the one-island-one-resort concept, guest houses do not. This means that tourists must bear in mind to be respectful of the local community, its customs, and traditions. As Maldives is a Muslim country, women are expected to dress more modestly on the islands than in resorts. The consumption of alcohol and pork, while not forbidden for tourists, is also usually frowned upon, but this is offset by the many other wonderful opportunities. islands have to offer. Witness kids as they play in their own imaginative worlds, play a game of football in the evening, hang out on the beaches while sipping on a cup of tea and eating hedhikaa (short eats), or simply join in the chit-chat amongst the locals.

For the year 2021, marketing activities and campaigns carried out by Visit Maldives will have a significant focus on promotion of local tourism and guesthouses. The government is working to open the country to cultural tourism as a key part of its economic diversification plans, and an emphasis will be given on promoting local tourism, culture, and heritage of Maldives.

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Visit Maldives | Discover Maldives Enviroment

The Maldives has one of the most delicate environments anywhere on the planet. Coral reefs are the foundation of the islands. They offer protection to the tiny islands as their natural defense system, and the country’s economy depends heavily on the health of its reefs and ecosystems.

Several conservation efforts are underway to protect the valuable marine environment of Maldives. While several marine species and birds are protected by law, protected areas have been designated to ensure the conservation of specific ecosystems and the rich biodiversity of the country. This includes designated nature reserves in islands of various atolls to protect wetlands and mangroves and the protection of marine areas and the designation of biosphere reserves that covers coral reefs, islands, seagrass beds, and mangroves.

Several resorts too conduct their own programs. While some programs conducted by resorts focus on the protection and rehabilitation of sea turtles, others are engaged in cutting-edge research on the regeneration of coral reefs. Several community education programs are also conducted by resorts for school children and the community at large. Non-governmental organizations also play an important role through their voluntary programs and conduct regular beach and reef clean-up programs.

Visitors to the Maldives are advised to carry back their own non-biodegradable waste and to take care not to stand on, touch, or remove coral structures while snorkeling or diving.

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VISIT MALDIVES | KICKS OFF A JOINT MARKETING CAMPAIGN WITH ‘LET’S GO TOURS’ IN THE SWISS MARKET

Visit Maldives commences a joint marketing campaign with ‘Let’s Go Tours’ to promote the Maldives as one of the safest and preferred destinations throughout the Swiss market. Starting in April until June 2021, the campaign includes marketing activities on both online and offline platforms targeting Swiss travel enthusiasts and travel trade.

Let’s Go Tours will host a ‘Virtual Direct Customer Event’ on 29th April 2021 as the first activity, showcasing the Maldives to an audience consisting of about 150-200 people from the Swiss travel trade. In addition, Maldives will be featured on monthly and exclusive newsletters reaching over 1,900 travel trade contacts and 8,500 private client contacts. Social media posts showcasing the beauty of the destination will also be posted on Instagram and Facebook with an outdoor advertisement planned for 6 months. The advertisement will be placed on public transportation in the city of Schaffhausen in Switzerland, reaching approximately 82,000 people.

With over 26 years of experience and a loyal customer base, Let’s Go Tours is one of the leading and specialized upmarket tour operators for its destinations specializing in Africa, Arabia, and the Indian Ocean.

In line with the strategies of Visit Maldives, the campaign with Let’s Go Tours promotes the Maldives in the Swiss market through ambient brand advertising, focused advertising, and promotion of individual products and experiences. Several other activities are in the pipeline for the Swiss market including print and digital media advertising, joint campaigns with stakeholders, familiarization trips, destination e-learning, and media events.

As of February 2021, Switzerland is ranked in the 8th position of the highest performing markets to the Maldives with 2.7% of the market share. Travelers from Switzerland are able to travel directly to the Maldives from Zurich via Edelweiss airline. The Maldives has welcomed a total of 5,189 arrivals from Switzerland and the country remains a key focus market in the recovery of tourism in the Maldives. In total, Maldives has welcomed over 350,388 tourist arrivals in 2021 so far.

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