Two out of Three Indian Travelers Can’t Get Enough of Their Favorite Destination - Agoda Survey Reveals

New Delhi, August 2024 – It turns out that one trip to destinations like Thailand and Vietnam just isn’t enough for most travelers. Agoda’s latest Return Visitor Ranking reveals that 67% of Indian travelers return to their favorite destinations. The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Thailand, Vietnam, and Indonesia are leading the pack as the ultimate hotspots for returning visitors from India, followed by Singapore and France.

Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from India (42%) cited ‘Adventure’ as the main purpose for their upcoming trip. 22% is traveling for ‘Food’, while ‘Arts and Culture’ and ‘Reuniting with Family/Friends’ were both mentioned by 20% of respondents.

58% of repeat travelers have visited their favorite destination between 1-3 times in the past decade, making up the largest chunk of repeat visitors. 4% of travelers have even visited their favorite destination ten times or more.

Krisha Rathi, Senior Country Director, India Subcontinent and Maldives at Agoda shared, “While some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda’s Return Visitor Ranking shows that for Indian travelers, Thailand, Vietnam, and Bali are more than just destinations, they are experiences that travelers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make every trip enjoyable, whether it’s your first or your tenth."

When asked what makes their favorite markets so irresistible, ‘Local Cuisine’, ‘Ease of Travel’, and ‘Affordability’ were all frequently mentioned by Indian travelers. Additionally, three out of ten Indian travelers cited ‘Friendly Locals’ as an important motivator to return.

From an Asia-wide perspective, the survey highlights Japan, Thailand, and Vietnam as the top destinations that Asian travelers can’t get enough of. ‘Ease of Travel’ emerged on top as the key travel motivator, with 44% of Asian travelers listing this as the primary reason for returning to their favorite destinations.