Sakshi Sarmandal - Director of Talent and Culture, Machan Resorts, on Tech-Driven Training
/At The Machan, AI enhances sales, marketing, and CRM across various aspects. AI-driven lead scoring, predictive analytics, and chatbots optimize bookings and guest engagement, while personalized marketing and social media insights refine promotional strategies. A robust AI-powered CRM tracks guest preferences, automates loyalty programs, and analyzes feedback for continuous improvement.
Staff training benefits from AI chatbots, speech recognition, e-learning modules on sustainability, and VR simulations for real-world scenarios. These AI integrations elevate guest experiences, streamline operations, and reinforce The Machan’s eco-luxury positioning.
Gamification & Engagement
We create immersive guest experiences through interactive contests and quizzes while encouraging them to share their special moments on social media with property reels and pictures. To support sustainability, we offer incentives for reusing towels, linens, and participating in other eco-friendly initiatives.
Micro-Learning
Our micro-learning approach delivers quick, relevant, and engaging content tailored to key operational areas such as guest service, safety protocols, and hotel procedures. Employees benefit from short videos, infographics, and interactive formats that make learning accessible and effective.
Human touch in training
We design tailored training programs to boost employee confidence, enhance efficiency, and elevate service quality. With customized guidance, employees develop strong problem-solving skills and effective communication, fostering meaningful guest interactions and exceptional hospitality.