Varun Mehrotra appointed Assistant Vice President – Sales & Marketing at Mayfair Hotels & Resorts

MAYFAIR Hotels has announced the appointment of Varun Mehrotra as the Assistant Vice President of sales and marketing at its Corporate Office. With a career spanning over 23 years, Varun brings extensive experience in sales leadership, strategic marketing, brand positioning, and revenue optimization. In his new role, he will focus on bolstering the brand’s market presence and spearheading sales and marketing initiatives across MAYFAIR's portfolio of 18 luxury resorts in eight states.

Varun’s journey in the hospitality industry began with the Oberoi Hotels & Resorts. Since then, he has played a pivotal role in shaping the sales and marketing strategies of renowned hospitality brands, including The Leela, Zuri Hotels & Resorts Ltd, Ista Hotels, Accor Group’s Fairmont Jaipur, and Khyathi Solutions. His expertise has helped these brands achieve greater visibility and sustainable growth.

At MAYFAIR Hotels & Resorts, Varun will oversee the development and implementation of a performance-driven sales and marketing strategy. His efforts will center on expanding market reach, optimizing sales channels, and leveraging data-driven insights for performance marketing. A key aspect of his role will involve strengthening high-revenue segments, such as MICE (Meetings, Incentives, Conferences, and Exhibitions) and destination weddings, while building strategic alliances and enhancing brand positioning. Additionally, Varun aims to drive digital transformation and execute marketing campaigns designed to ensure long-term profitability for the organization.