SOCIAL partners with Tyrell Valladares for a Jolly and Sustainable Christmas

~SOCIAL brings alive the spirit of the festivities through sustainable decor at its outposts across the country~

In a move to amplify its commitment to sustainability and planet-forward initiatives, the iconic all-day café

and bar chain, SOCIAL has collaborated with Tyrell Valladares, Founder of MetalHead Studio to curate a

Christmas mood like never before. Tyrell, artist extraordinaire and sculptor, known for his work with scrap

metal uses his creative vision towards mixed-media art installations that have been previously spotted on

the steps of Mount Mary and the Bandra Art Projects.

This Christmas season, SOCIAL outposts across

the country will be decked to channel the spirit of the season using recycled and upcycled elements,

making it a truly sustainable holiday season.

If the pandemic and all its side effects taught us anything, it is the fragility of the world around us. The

need of the hour, now more than ever, is to be cognizant of our environment. With this driving thought,

Impresario Handmade Restaurants believes that any future that will be built, will be inextricably linked to

sustainability.

To usher in the most wonderful time of the year, SOCIAL’s partnership with Tyrell Valladares yields

stunning results in outposts across 7 cities in the country. This December, Tyrell amps up the Christmas

spirit at SOCIAL with decor created from paper mesh and newspapers, showcasing upcycling and

recycling at its finest. Buntings, gift boxes, stars, holly, even stockings made from old newspapers will be

put up across outposts. To amplify the cheer of a limited edition menu of signature SOCIAL #eats and

#drnks- Slay All The Way.

On the partnership, Alexander Valladares, Chief Marketing Officer of Impresario Handmade Restaurants

says, “SOCIAL has always been a brand that has raised the bar of art, community, culture backed by a

revolutionary F&B offering and vibe. Working towards a cleaner, greener, and more sustainable tomorrow

has always been a goal for us. With Christmas this year, we decided to walk the talk and let our outposts

do the talking. The decor is a refreshing take on Christmas, bringing to light the kind of future we are

trying to build with the onset of the new year. The festivities are on, the limited-edition food and cocktails

are flowing, and SOCIAL is set to make this a sustainable and starry Christmas.”

Tyrell Valladares started out as a metal artist and sculptor in 2012. MetalHead Studio was born out of the

vision to create a platform where art in all its forms can be expressed exploring infinite possibilities. With a

passion to craft installations from recycled, upcycled materials and scrap metal Tyrell Valladares has been

previously associated with the transformation of the Mount Mary Steps, the Bandra Art Project, and many

more.

ABOUT SOCIAL

SOCIAL is a path-breaking urban hangout that is designed to take you offline while still keeping you

connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this

creatively-charged, collaborative space into a high-energy bar when work hours end, striking the perfect

balance between work x play. Each outpost is a representation of the neighborhood it resides in, from

the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one

mind-blowing experience.

ABOUT IMPRESARIO HANDMADE RESTAURANTS

Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha – Coffees &

Conversations. Today, Impresario boasts a network of 60 restaurants across 16 Indian cities and multiple

brands. Its umbrella of brands includes SOCIAL, antiSOCIAL, Smoke House Deli, Goodness to Go, Salt

Water Café, Ishaara, Slink & Bardot, Soufflé S’il Vous Plaît, Prithvi Cafe, and Mocha. The company’s core

strength lies in understanding the changing dining out habits of young India and delivering quality

experiences tailored to delight its patrons.

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