New Opening | Sterling Holiday Resorts expands into 5 new destinations

The company will continue to expand using an asset-light model of taking up resorts on management contracts.

Sterling Holiday Resorts Limited announced expansion into five new destinations located in different regions in the country. This is in line with the brand’s aggressive strategy to double its room inventory to 5,000 by the year 2025. With the addition of these new resorts, Sterling’s inventory will move to 2,400 rooms in 38 destinations.

The hospitality company is opening resorts at Alleppey in Kerala; Gir in Gujarat; Kalimpong in West Bengal; Madurai and Tiruvannamalai in Tamilnadu. The resort in Alleppey has 58 rooms and suites spread across 14 acres. The unique resort in Gir is spread across 7 acres and is within a mango orchard. Sterling’s Kalimpong resort will be its second offering in West Bengal after Darjeeling.

“Our new locations along with our existing network is aimed at meeting the multiple holiday needs of the Indian customer – from leisure holidays in the hills, beaches, waterfronts and jungles to quick-breaks in drive-to destinations, to visiting heritage locations and pilgrimage destinations,” Ramesh Ramanathan, CMD, Sterling Holiday Resorts said.

In the recent past, Sterling Holiday Resorts reported their Q1 FY22 results with gross revenue of 4,159 lakhs, which is a 129 percent y-o-y growth over the same quarter last year. The revenue reported from resorts rose to INR 1,438 lakhs in Q1 FY22 from 632 lakhs in Q1 FY21, while the revenue reported from memberships rose to 2,721 lakhs in Q1 FY22 from 1,182 lakhs in Q1 FY21.

Sterling aims to continue its aggressive expansion plans and come up with more resorts across the country. It will continue to expand using an asset-light model of taking up resorts on Management Contract.
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