New Launch | Lo! Foods forays into Diabetic Food Market
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The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.
Lo! Foods, a Bengaluru-based FMCG startup that offers a range of Low-Carb and Keto friendly packaged products announced its entry into the diabetic food market with the launch of a range of diabetic-friendly Low-Carb, and Sugar-free food products. The products are affordably priced and are available for consumers on Lo! Foods website and on e-commerce platforms.
The new range has been designed keeping in mind the nutritional requirements of diabetics. Curated by Lo! Foods’ in-house nutritionist Vibhuti Jain, the products are Low-Carb, sugar-free, Maida free and is 50% lower in glycemic index. The products have been tested using Continuous Glucose Monitor (CGM) and Blood sugar meters. Recommended by dietitians, the new product range offers a tasty yet healthy alternative to manage diabetes better. In addition to the new diabetic-friendly products, Lo! Foods have an existing range of sugar-free chocolates.
As per a 2019 report by International Diabetes Federation, India is home to 77 million diabetics. Considered as the diabetes capital of the world, the report indicates that over the next 25 years, India will have close to 134 million diabetics. There has been an alarming increase in the prevalence of diabetes in India. One of the reasons behind this modern epidemic is the change in our lifestyles and food habits. Lack of physical activity and a diet rich in carbohydrates and sugar are some of the reasons behind the increase in the prevalence of the disease. A healthy diet followed by regular exercise can help curb the risk of developing diabetes. One of the ways to impact the health of millions is by creating a range of everyday food products that Indians are used to eating, but low-carb, healthier, and just as tasty. This was the genesis behind Lo! Food diabetic range.
Commenting on the new launch, Sudarshan Gangrade, Founder, Lo! Foods, said “The demand for diabetic-friendly consumables has seen a sharp increase in the last few years on account of growing awareness about managing diabetes and the rising prevalence of the disease. However, the current diabetic-friendly food alternatives available in the market are not the most ideal substitutes for a healthier diabetes diet. At Lo! Foods, we have created a range of products that are 50% lower in GI with a direct impact on the day-to-day health of diabetics. We have also ensured that our products are high on taste which makes it easier for them to transition to a healthier diet. In addition to diabetics, we also plan to target consumers in the pre-diabetic stage and empower them to make the right food choices.”
