Signum Hotels welcome Jyoti Mayal as the new Board of Director

New Delhi, October 2022: Signum Hotels, a fast-growing hotel management company, today announced Jyoti Mayal as a Board of Directors. She joins the current board that comprises industry stalwarts like Murali Menon, Sunil Sikka, Greesh Bindra, Manoj Virmani, Ish Anand, Rajiv Duggal, Sajid Mahmood, Ashish Chopra, Chef Sultan Mohideen and Riaz Ahmed. 

Jyoti Mayal is a much-respected industry veteran. She is currently the President of the largest nodal Travel & Tourism Association - TAAI (Travel Agents Association of India). She is also the Vice Chairperson of FAITH (Federation of (10) Associations in Tourism & Hospitality); Chairperson of THSC (Tourism & Hospitality Skill Council) under the aegis of NSDC; Special Invitee – ASSOCHAM’s National Council on Tourism, Hospitality, Aviation and Airport Infrastructure; Member National Governing Body CII Tourism Council; and Member Board Indian Chamber of Commerce - Tourism & Aviation.

Commenting on the development, Mehul Sharma, Founder & CEO, Signum Hotels & Resorts said, ‘Onboarding Jyoti Mayal is a matter of pride for Signum Group. Travel Trade and Hospitality go hand in glove and therefore, having Jyoti as a Board Member will open for us a plethora of opportunities across India, Asia and the globe.” 

Ms Jyoti Mayal stated that she is thrilled to be a part of the Signum group and of the opportunity to support the most important pillar of the tourism vertical – Hospitality. “I have been working closely with the fraternity and a strategic association like this would be an opportunity for me to contribute, to the best of my experience and expertise, towards the growth and expansion of the group in India and abroad. I am keenly looking forward to extending support to the hospitality sector and creating opportunities for not only the group but the whole industry, to recover post covid & flourish. Together we can rebuild this industry of Travel, Tourism, & Hospitality,” she added.

NEWS | May this Deepawali bring back the endurance for travel trade & the industry prospers together: Jyoti Mayal

May this Deepawali bring back the endurance for travel trade & the industry prospers together: Jyoti Mayal

In her message to association members and the travel trade, Jyoti Mayal, President, TAAI said that the industry is once again picking up and is expected to deliver at par in the coming months.

She mentioned, “At the outset, I wish to express my heartfelt gratitude and thanks to all of you for your exemplary support and cooperation extended to TAAI and to the Chair of President which I have been bestowed with, in the year 2019, with your blessings. As we all know and have experienced that the travel trade industry has been going through its toughest time as compared to the last many decades. However, I would like to profoundly appreciate the sincere efforts made by each one of you in keeping the confidence intact, of people attached to the travel trade, by your continued efforts in keeping the show running at TAAI. Thank you so much!”

On the special occasion of Deepawali, she wished and hoped that the festival will bring back the endurance for travel trade and the industry will prosper together, especially after the eventualities caused by the pandemic. “On this special occasion of Deepawali, I am writing this to wish you and your families, good health, prosperity, success and happiness,” she said.

“It is my privilege to share that travel trade is once again picking up and is expected to deliver at par in the coming months. I truly appreciate the way members have coordinated with each other, central and state governments and worked efficiently disseminating vital information related to rules, regulations, and protocols. I once again would like to thank you for all your hard work and sheer dedication towards travel trade & TAAI and hope that this will continue for years to come by. Have a wonderful Deepawali and a prosperous new year ahead,” Mayal further added.

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News | Tech-savvy tourism system can be a strong base for revival: Jyoti Mayal

Jyoti Mayal

Sharing her views on the relevance of tour operators and travel agents, Jyoti Mayal, President, TAAI said digital transition and move to a tech-savvy tourism system can be a strong base to revive the sector and eventually the travel agents’ business.

The TAAI President addressing a webinar organized jointly by Uttar Pradesh Tourism, Federation of Indian Chambers of Commerce & Industry (FICCI) and Manyawar Kanshiram Institute of Tourism Management (MKITM) said that travel agents will have much more relevance in the post-Covid-era.

“Travel agents apart from their regular service will be monitoring the health and hygiene of its clients. Safety will take over everything and commitment towards the wellbeing of travelers will be the priority of the agents. We at TAAI have been putting our best efforts to educate, train and equip agents to handle post-pandemic traffic,” she said.

Mayal also said that the tourism industry is a very resilient sector. “There is a need to reinvent, restructure and reboot ourselves. Travel agents are looking at creating niche markets and I believe the focus on sustainable; rural and adventure tourism will be important. Promoting domestic products is the biggest sustainable model in the current times. We would need to move forward, travel agents will always be needed to navigate this strange new world of airlines, hotels, rental cars, and logistics but in a different format,” she said.

According to the TAAI President, the Indian travel trade needs a digital transition and should move to a tech-savvy tourism system which can be a strong base to revive the tourism sector and eventually the travel agents’ business. She said, “We need to tell travel agents to adopt relevant aspects beyond digitization, most importantly is positioning themselves as a specialist consultant. New advancements such as marketing on social media, skilling yourself and your employees, data analysis to know what your business is going to be in the future, form strategic alliances and most importantly, cash protection because, without liquidity, travel agents cannot sustain.”

Mayal further stated, “Coordinated actions across governments at all levels, private sector and the associations is very necessary to reignite the potential of the tourism sector. Industry status is very important to be able to become more effective, standardized, and Atma nirbhar. It is exactly what we at TAAI are doing – advocating for relevant policies and educating the travel business fraternity. We are continuously working to handhold our members, motivate them and see that they survive.”

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