Brand | Prasuma Momos to expand to 140 cities by Mar 2022
/
Over the next five years, the ready-to-eat momo brand is eying revenues to the tune of INR 350 to 400 crore.
Prasuma Momos is gearing up to expand its presence to 140 cities by March 2022 and then to 200 cities by the end of next year. Their signature momos are currently available across 2,500 stores and the company plans to increase it to 25,000 stores in the next two years.
Prasuma Momos has witnessed incremental growth in sales on a month-on-month basis backed by its diversification into new geographies and the launch of newer product variants. The company is further planning to strengthen its product portfolio with the launch of new variants of veg and non-veg Momos.
“We are set to launch three new Momos next month including Cheesy Spicy Veg, Mutton, and Desi Chicken. Each of our variants can be traced back to a cherished family recipe or a cherished memory. For instance, our new Desi Mutton Momos are based on recipes from the tranquil hills of India, bursting with spicy mustard oil and more,” Lisa Suwal, CGO (Chief Growth Officer) of Prasuma said
The company works in a B2B model and only receives orders from distributors and modern retail chains/ecom platforms. The products are present across 40 cities and can be availed at Meatigo.com. Prasuma has also partnered with several companies including Nature’s Basket, Walmart, and Bigbasket among others. “Currently, our products are present across 40 cities but a major chunk of our business comes from the top 12 metro cities such as Delhi, Mumbai, Kolkata, and Bangalore,” Suwal informed.
The sudden boom in the popularity of Prasuma Momos can be attributed to the lockdown. According to Suwal, the lockdown has reshaped consumer behavior, encouraging individuals to try new flavors and adopt different food items. It has also shifted the focus towards health and safety. Consumers are more cautious than ever before about the quality of food they eat, the process that goes into making it, and the ingredients used to make it, she feels.
