D'yavol®, The Global Luxury Collective, Introduces Its First Travel Retail Showcase
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Opens at CSM International Airport Mumbai, featuring a new irreverent avatar of Shah Rukh Khan
Mumbai, February 2024: SLAB Ventures Netherlands and AB InBev India proudly announce the unveiling of D’YAVOL’s first travel retail showcase at Chhatrapati Shivaji Maharaj International Airport, (CSMI) Mumbai. This exclusive showcase will spotlight an exquisite array of opulent spirits and luxury apparel, marking the brand's foray into travel retail.
D'YAVOL® is set to captivate travellers with its unparalleled collection of fine spirits and premium apparel, embodying the epitome of luxury and sophistication. This venture represents a strategic collaboration between SLAB Ventures Netherlands, renowned for its commitment to curating exceptional luxury experiences, and AB InBev India, a leading global beer and beverage company.
“I am excited that travellers will get to experience the D’YAVOL brand world at CSMI Airport’s impressive Duty-Free,” says Shah Rukh Khan, who is the brand ambassador for D’YAVOL X, and was seen alongside his son, Aryan Khan, co-founder of D’YAVOL, in the brand’s launch video earlier this year.
Kartikeya Sharma, President – AB InBev India, expressed his enthusiasm about this milestone for D'YAVOL®, stating, "We're thrilled to unveil D'YAVOL's premier travel retail showcase at CSMI Airport Mumbai & excited to create a lasting impression on discerning consumers."
The retail showcase offers a rare glimpse of the prototype of the now iconic D'YAVOL Signature X Leather Jacket, of which only 30 exclusive pieces were made available in April 2023. Each bearing the personal signature of Mr. Khan, the jackets sold out within hours. On display are also D’YAVOL Single Estate Vodka, an expertly crafted winter wheat vodka from Poland, and D'YAVOL Inception, a complex malt whisky blending 8 distinct single malts from across Scotland in a perfectly balanced medley.
“The D’YAVOL showcase has been built to provide a window into the brand's distinctive dark, irreverent, and opulent character. An imposing chandelier takes inspiration from the signature black pearl filtration process of D’YAVOL Single Estate Vodka, while the flooring, featuring shards of glass, serves as a compelling embodiment of our "perfectly flawed" brand personality, “says Leti Blagoeva, co-founder of SLAB Ventures.
D'YAVOL's entrance into the travel retail sector signifies a commitment to providing global travellers with an elevated sense of luxury and sophistication in spirits and apparel, setting a new benchmark in the industry.
