Tête-à-tête with Ms. Nutchavinee Nikhomchaiprasert, Executive Director - Marketing, Ocean Glass Company Ltd.
/“We understand that every detail counts when it comes to providing a memorable guest experience. That’s why our crystal glassware is meticulously crafted to uplift the drinking experience and elevate the overall ambiance of any hospitality setting.”
Lucaris crystalware has gained recognition for its exceptional quality and craftsmanship. How does the company ensure consistent high standards across its product range?
We take great pride in our commitment to maintaining exceptional quality standards across our entire product range. We achieve this through a combination of world-class quality standards and a dedicated team of professionals in our quality assurance department.
From the selection of raw materials to the meticulous manufacturing process, every step is carefully monitored to ensure that our crystalware meets the highest standards of craftsmanship. We employ advanced technologies and employ stringent quality control measures to guarantee consistency and excellence in every piece of Lucaris crystalware. Our quality assurance team conducts rigorous inspections and tests at various stages of production to identify and address any potential issues. We also collaborate closely with renowned experts and industry professionals to ensure that our products meet and exceed the expectations of our customers.
By upholding these stringent quality standards and investing in a knowledgeable and experienced team, we can consistently deliver crystalware that embodies the essence of craftsmanship, durability, and brilliance that Lucaris is renowned for.
In today’s sustainability-focused world, how does Lucaris integrate eco-friendly practices into its production processes and materials?
Lucaris is deeply committed to sustainability and integrate eco-friendly practices into its production processes and materials. One of our key initiatives is operating our manufacturing facilities under the ‘Green Factory’ concept, where we prioritize environmentally friendly practices.
We have implemented several sustainable measures, including the installation of solar rooftop panels to harness clean energy and reduce our carbon footprint. Additionally, we have implemented water recycling systems to minimize water consumption and ensure responsible usage throughout our production processes.
Managing waste and pollution is another vital aspect of our sustainability efforts. We have implemented effective waste management systems to reduce waste generation and ensure proper disposal of materials. By adhering to stringent pollution control measures, we aim to minimize our impact on the environment.
In terms of packaging, we carefully select materials that are eco-friendly and compatible with recycling processes. We prioritize the use of packaging materials that can be recycled or have a minimal environmental impact. Our aim is to minimize the use of single-use plastics and embrace sustainable packaging solutions.
Lucaris collaborates with renowned designers to create its stemware and wine accessories. Could you elaborate on the design philosophy behind these collaborations and the inspiration they bring to the collections?
Lucaris believes that design plays a crucial role in enhancing the overall drinking experience. That’s why we strongly emphasize collaboration with renowned designers to bring their unique perspectives and creative expertise to our stemware and wine accessories. Our design philosophy revolves around crafting distinctive pieces that stand out in the market and captivate the senses of our customers.
Through collaborations with professional designers, we ensure that our collections are not only visually appealing but also meticulously tailored to enhance the specific characteristics and preferences of different beverages.
For instance, our Master’s Choice collection, which includes GRAN, The Elements, RIMS, and Desire, has been developed in collaboration with experts in the fields of wine, cocktails, and whisky. These collaborations allow us to infuse the designs with a deep understanding of the beverage’s nuances and the desired sensory experience. The inspiration behind these collaborations lies in our shared passion for innovation, craftsmanship, and pushing the boundaries of glassware design.
The success of our design collaborations is evidenced by the numerous prestigious awards we have received. Lucaris has been honored with accolades such as the iF Design Award from Germany, the Good Design Award (G Mark) from Japan, the Design Excellence Award (D Mark) from Thailand, and the Golden Pin Design Award from Taiwan. These recognitions underscore the creativity, innovation, and exceptional quality that our collaborations bring to our products.
Lucaris has been recognized with prestigious awards for its design and innovation. How does the company nurture a culture of creativity and innovation within its team to consistently deliver unique and cutting-edge products?
Lucaris has fostered a culture of creativity and innovation that runs deep within our team. This commitment to pushing the boundaries of design and delivering unique and cutting-edge products is ingrained in our company’s DNA. Our recognition with multiple Design and Innovation Awards is a testament to our unwavering dedication to excellence. These accolades showcase our passion for creating glassware that not only looks beautiful but also functions exceptionally well. We believe that design is not just about aesthetics but also about enhancing the sensory experience of enjoying wines, cocktails, and spirits.
By nurturing a culture of creativity, innovation, and customer-centricity, we consistently deliver unique and cutting-edge products that exceed expectations. Our commitment to excellence, collaboration with industry experts, exquisite craftsmanship, and comprehensive value-added services are the pillars that drive our team to consistently deliver the best in glassware design and functionality.
As the hospitality industry continues to evolve, what role does Lucaris envision its crystalware playing in enhancing the guest experience and creating a lasting impression?
We envision our crystalware playing a vital role in enhancing the guest experience and creating a lasting impression in the evolving hospitality industry. We understand that every detail counts when it comes to providing a memorable guest experience. That’s why our crystal glassware is meticulously crafted to uplift the drinking experience and elevate the overall ambiance of any hospitality setting. Our crystal glasses are designed with precision and elegance, offering a level of sophistication that enhances the presentation and enjoyment of elixirs. The brilliance and clarity of our crystal glassware add a touch of luxury to any table setting, making a visual statement that leaves a lasting impression on guests.
By incorporating Lucaris crystalware into their service offerings, hospitality establishments can demonstrate their commitment to quality, style, and creating unforgettable moments for their guests. We strive to be a trusted partner for the hospitality industry, providing glassware that not only meets their functional needs but also exceeds their expectations in terms of aesthetics and craftsmanship.
Lucaris crystalware is more than just a vessel for beverages—it is an essential element in the art of hospitality, enhancing the guest experience and creating cherished memories that will be cherished for years to come.
Lucaris offers value-added services such as consultancy, after-sales support, and stock availability. Could you elaborate on how these services contribute to building strong relationships with customers and ensuring their satisfaction?
Lucaris understands that building strong relationships with customers goes beyond providing exceptional products. That’s why we offer a range of value-added services that contribute to customer satisfaction and ensure their ongoing support. One of the key services we provide is consultancy. We believe in working closely with our customers to understand their specific needs and preferences. Our team of experts is available to provide guidance and assistance in selecting the right glassware for their establishments or events. We offer insights into the latest trends, design recommendations, and help customers create a cohesive glassware collection that aligns with their brand image and enhances their beverage service.
Our commitment to customer satisfaction extends beyond the point of purchase. We provide comprehensive after-sales support to address any queries, concerns, or issues that may arise. Our dedicated customer service team is readily available to assist with product inquiries, replacement requests, and troubleshooting. We value the feedback and input of our customers, and we strive to resolve any issues promptly and effectively.
Another aspect of our value-added services is our focus on stock availability. We understand the importance of timely delivery and meeting the demands of our customers. That’s why we maintain a robust inventory management system to ensure that our products are readily available and can be delivered promptly. Our customers can rely on us to have the glassware they need when they need it, reducing any potential disruptions to their operations.
As Lucaris continues to make waves in the glassware industry, could you share any exciting upcoming initiatives or plans that the company has in store for this year?
We are constantly striving to innovate and introduce exciting new collections that cater to the evolving needs and preferences of our customers. We have several exciting initiatives and plans in store for this year.
In the fourth quarter of 2023, we will introduce a new premium lifestyle crystal collection. This collection will showcase our dedication to craftsmanship, elegance, and sophistication, elevating the drinking experience to new heights. Each piece will be meticulously crafted to embody the perfect balance of functionality and artistic beauty.
Additionally, in the fourth quarter, we will unveil a festive collection that captures the spirit of celebration and joy. This collection will feature specially designed glassware that adds a touch of glamour and elegance to holiday gatherings, making every moment memorable.
As we move forward, Lucaris remains dedicated to excellence, innovation, and customer satisfaction. We look forward to introducing our new collections and continuing to serve our valued customers with the finest crystal glassware in the industry.
