NEWS | FHRAI appeals PM Modi to provide immediate relief to the industry from the abnormal increase in the cost of LPG

India’s apex Hospitality Association - Federation of Hotel & Restaurant Associations of India (FHRAI) has submitted a representation requesting the Hon’ble Prime Minister – Shri Narendra Modi to provide immediate relief to the Hospitality industry from the abnormal increase in the cost of Liquid Petroleum Gas (LPG). The Association has requested that the tax rate charged on LPG supplied to standalone restaurants be reduced from the current 18 per cent to 5 per cent. It has stated that since standalone restaurants are not allowed to claim ITC, this move will help reduce the cost burden on restaurants.

The latest price hike is the second highest increase in LPG since January 1, 2014, when the 19-kg cylinder became costlier by Rs.353.50 (in Delhi). Restaurants, especially standalone, do not have any more headroom left to absorb such a steep increase in input costs. FHRAI has stated that LPG being one of the most essential commodities in the restaurant industry, the steep price increase will sound the death knell for hundreds of small restaurants from all parts of the country.

“The unprecedented increase in the cost of diesel has drastically raised the logistic tariff which in turn has led to an abnormal hike in the prices of grains, pulses, edible oil and other essentials raw materials. There has been an exponential increase in the cost of raw materials used in restaurants since the lockdown period. This cost escalation of roughly over 30 per cent is severely affecting restaurants that are trying to resume operations and stay afloat after a turbulent twenty months of lockdown and closures. Add to this, the steep hike in the LPG cylinders. Under these challenging circumstances, the sector is constrained to increase the cost of food items on the menu which will directly affect the working lower and middle class population that have to eat out. We request the Government to reduce the tax rate on LPG at least for standalone restaurants from the present 18 per cent to 5 per cent. Since standalone restaurants cannot claim ITC, this move will help reduce the cost burden on the restaurants which in turn will ensure that it does not burn a hole in the consumer’s pockets,” says  Gurbaxish Singh Kohli, Vice President, FHRAI.

Amongst all the sectors, the hospitality sector in the country has taken the biggest hit due to the pandemic. Business came to a complete standstill after the lockdown came into effect. Since then, 30 per cent of hotels and restaurants in the country have shut down permanently due to financial losses. Close to 20 per cent of hotels and restaurants still haven’t opened fully and the remaining 50 per cent are running in losses with revenues below 50 per cent of the pre-COVID19 levels.

“The debilitating impact of the pandemic has dealt a colossal economic blow to businesses along with millions of job losses in the hospitality sector. The ripple effects of the two successive waves of the pandemic have destroyed the entire hospitality eco-system in the country and even today, when all other sectors in the country are being allowed to function normally, the hospitality sector faces several restrictions in operations. This situation has become more severe due to the steep hike in the LPG cylinders, making hospitality a most unviable business in the country. We, therefore, request the Government for its support on this very serious issue impacting millions in the foodservice industry in the country,” concludes Kohli.

NEWS | ITC Hotels signs 297 keys Mementos property in Shimla

Mementos Shimla sprawls over an area of 10 acres with a total of 297 keys including 40 Villas of four bedrooms each.

Expanding its footprint in the picturesque state of Himachal Pradesh, ITC Hotels has now signed Mementos Shimla.

Mementos Shimla sprawls over an area of 10 acres with a total of 297 keys including 40 Villas of four bedrooms each. The 200 sq. mt. luxurious villas offer a marvelous view of the valley and are ideally suited to house large family and friends’ staycations.

Widely applauded for their versatile Food & Beverage repertoire, ITC Hotels bring the flavours of their cuisine legacy to Mementos Shimla. The food and beverage options at the property include an all-day dining multi-cuisine restaurant, a bar and a specialty rooftop restaurant.

Anil Chadha, Chief Executive-ITC Hotels stated “Himachal Pradesh is one of the key hill destinations that witnessed huge footfalls post pandemic. This state has unsurmountable beauty and is truly everyone’s favourite. From ‘white Christmas’ to green glory, our latest luxury outpost Mementos Shimla brings you the best of all seasons. With demand mainly stemming from road trips to nearby destinations, Shimla is poised to receive high influx of domestic tourism and destination weddings.”

Pankaj Gupta, Owner, Mementos Shimla stated "We are building one of the largest hotels in the hills, in the heart of Shimla and so we had to choose a partner that has the ability and experience in managing large luxury hotels. We are delighted to get ITC Hotels on board with their Mementos brand and are extremely confident that this alliance will deliver an outstanding luxury experience to guests".

Bringing nature’s splendor closer to guests, the hotel offers a great view of the mountains. Uniquely located, Mementos Shimla truly exemplifies the local lush offering all rooms a beautiful view of the rich green forests. Soak in the sunshine, plan a trek or a mountain picnic-each experience promises to be a wonderful memory. The enchanting beauty and serenity of the surroundings create beautiful scenic stories.

Already a much sought-after New Year destination, Shimla is being seen as a preferred ‘all time celebration destination’ , Mementos Shimla displays a massive 7500 sq. ft. pillar less banquet space to cater to the rising demand for destination weddings in the hills. Mementos Shimla is equipped with a state of the art fitness centre overlooking an all-weather swimming pool and spa. Be it business, leisure or bleisure, Mementos Shimla is your home away from home.

Mementos Shimla is situated in the heart of the city and is just a 30-minute drive from the Shimla Airport and 10 minutes’ drive from the Shimla railway station. The famous Shimla Mall Road is just a 15-minute drive from the hotel.

NEWS | Marriott Bonvoy introduces Marriott Bonvoy Moments platform

The platform gives members the chance to use Marriott Bonvoy points earned from travel and everyday activities such as hotel stays at Marriott’s extraordinary hotel brands

Football fans have something to celebrate as exclusive NFL Moments go live on the Marriott Bonvoy Moments platform. These money-can’t-buy packages allow members of Marriott Bonvoy’s award-winning travel program to use their points to access incredible experiences at Super Bowl LVI in Los Angeles.

The Marriott Bonvoy Moments platform gives members the chance to use Marriott Bonvoy points earned from travel and everyday activities such as hotel stays at Marriott’s 30 extraordinary hotel brands, co-brand credit card purchases, ride-sharing, or food delivery, to gain VIP access to bucket list experiences all over the globe. Members may redeem their points for either fixed-price experiences or use them to bid on packages through auctions.

The platform will offer multiple exclusive Super Bowl LVI experiences that will give members an unforgettable way to enjoy the biggest weekend in football. This includes the chance to meet NFL Legends, gain field access at Super Bowl LVI and attend Super Bowl LVI in style in the Courtyard by Marriott stadium suite. 

“Our members are passionate football fans excited to take their passion for the game back on the road this NFL season and for the return of in-person football experiences. We’re thrilled to be able to offer these once-in-a-lifetime Marriott Bonvoy Moments at the Super Bowl once again through our longtime partnership with the NFL, giving our members the chance to use their points to make unforgettable memories with friends, family, and new connections,” said David Flueck, Senior Vice President, Marriott Bonvoy.

NEWS | FHRAI appeals PM Modi to provide immediate relief to the industry from the abnormal increase in the cost of LPG

India’s apex Hospitality Association - Federation of Hotel & Restaurant Associations of India (FHRAI) has submitted a representation requesting the Hon’ble Prime Minister – Shri Narendra Modi to provide immediate relief to the Hospitality industry from the abnormal increase in the cost of Liquid Petroleum Gas (LPG). The Association has requested that the tax rate charged on LPG supplied to standalone restaurants be reduced from the current 18 per cent to 5 per cent. It has stated that since standalone restaurants are not allowed to claim ITC, this move will help reduce the cost burden on restaurants.

The latest price hike is the second highest increase in LPG since January 1, 2014, when the 19-kg cylinder became costlier by Rs.353.50 (in Delhi). Restaurants, especially standalone, do not have any more headroom left to absorb such a steep increase in input costs. FHRAI has stated that LPG being one of the most essential commodities in the restaurant industry, the steep price increase will sound the death knell for hundreds of small restaurants from all parts of the country.

“The unprecedented increase in the cost of diesel has drastically raised the logistic tariff which in turn has led to an abnormal hike in the prices of grains, pulses, edible oil and other essentials raw materials. There has been an exponential increase in the cost of raw materials used in restaurants since the lockdown period. This cost escalation of roughly over 30 per cent is severely affecting restaurants that are trying to resume operations and stay afloat after a turbulent twenty months of lockdown and closures. Add to this, the steep hike in the LPG cylinders. Under these challenging circumstances, the sector is constrained to increase the cost of food items on the menu which will directly affect the working lower and middle class population that have to eat out. We request the Government to reduce the tax rate on LPG at least for standalone restaurants from the present 18 per cent to 5 per cent. Since standalone restaurants cannot claim ITC, this move will help reduce the cost burden on the restaurants which in turn will ensure that it does not burn a hole in the consumer’s pockets,” says  Gurbaxish Singh Kohli, Vice President, FHRAI.

Amongst all the sectors, the hospitality sector in the country has taken the biggest hit due to the pandemic. Business came to a complete standstill after the lockdown came into effect. Since then, 30 per cent of hotels and restaurants in the country have shut down permanently due to financial losses. Close to 20 per cent of hotels and restaurants still haven’t opened fully and the remaining 50 per cent are running in losses with revenues below 50 per cent of the pre-COVID19 levels.

“The debilitating impact of the pandemic has dealt a colossal economic blow to businesses along with millions of job losses in the hospitality sector. The ripple effects of the two successive waves of the pandemic have destroyed the entire hospitality eco-system in the country and even today, when all other sectors in the country are being allowed to function normally, the hospitality sector faces several restrictions in operations. This situation has become more severe due to the steep hike in the LPG cylinders, making hospitality a most unviable business in the country. We, therefore, request the Government for its support on this very serious issue impacting millions in the foodservice industry in the country,” concludes Kohli.

Visit Maldives | Maldives Participates in An Online Travel Mart Organized By JATA

Maldives participates in an online travel mart organized by the Japanese Association of Travel Agents, JATA.

JATA 2nd Online Mart is organized by the Outbound Travel Promotion Division of JATA. The event consists of online seminars to be held from 16-17th November and business meetings to be held from 25th-26th November.

It connects travel industry professionals from Japan and overseas, allowing exchange of the latest information on border openings, travel restrictions, travel safety protocols and destination attractions. Visit Maldives is representing the country in the online event, while industry partners including CrossRoads Maldives, The Westin Maldives Miriandhoo & Grand Park Kodhipparu are taking part in the B2B meetings of the event.


Through this event Maldives is being promoted as a safe haven for Japanese travelers post lifting of travel restrictions in the country. This event is aimed at maintaining and strengthening destination presence and establishing Maldives as the top of the mind destination for Japan travelers. JATA Online Travel Mart provides a platform for industry stakeholders to meet and connect with travel trade partners from the market and create destination awareness on products, experiences and current travel guidelines. Through this online mart we will approximately connect to over 1000 agents from the Japanese market.

Participation in this event comes in line with Visit Maldives’ marketing strategy for the Japanese market, aimed at promoting the destination as a safe haven, emphasizing on the unique geographic advantage of our scattered islands which allow natural social distance for tourists. It helps to promote the Maldivian tourist products, including resorts, hotels, guesthouses and liveaboards, along with experiences unique to the Maldives to travel trade and tourists from Japan. This webinar assists in staying up to date with the latest market and sector trends including travel forecasts and consumer sentiment towards long haul travel in Japan. Such activities are expected to increase future bookings and arrivals from the Japanese market.

In 2019, a total of 44,251 travelers arrived from the Japanese market ranking Japan as the 9th top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel and therefore the Maldives have witnessed a drastic drop in the number of travelers arriving from Japan.

Visit Maldives aims to maintain destination presence and to place Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel. Activities in the pipeline for the Japanese market include media and celebrity familiarization trips, and social media campaigns.

NEWS | Goldfinch Hotel taps into food festivals for recovery growth

Goldfinch Hotel taps into food festivals for recovery growth

Food festivals, apart from highlighting the culinary expertise of a restaurant, hold more significance for 5-star hotels and resorts as they help in marketing other facilities of the property.

Successful hotels are not islands unto themselves, partnering with neighbors or others in the area is a popular way to offer something different for guests and draw in locals, as well as build on consumers’ quest for local flavour. Hotels are using this strategy to great effect when it comes to food and beverage.

Goldfinch Hotel in Mumbai has been organising a lot of food festivals at their Banjara restaurant. While The Grand Trunk Road food festival has just ended, the hotel has announced “10 ka DUM,” to promote their dishes in one offer.

The food festivals, apart from highlighting the culinary expertise of a restaurant, hold more significance for 5-star hotels and resorts as they help in marketing other facilities of the hotel apart from just food. Such food promotions are used as a marketing tool to keep a hotel or restaurant on top of a customer’s mental and emotional recall, thus enabling that hotel or restaurant to become a vibrant F&B destination in the city while also using patrons’ visits as an opportunity to highlight other offerings of the hotel.

“The food festival becomes a talking point on all fronts, guests talk about it and the hotel’s social media handle promotes it. Patrons look forward to experiencing something new and more walk-ins are also seen in the restaurant during the festival,” commented Subhadeep Datta, general manager, Goldfinch Hotel Mumbai.

The property witnesses at least a 30 percent increase in footfall during such festivals. For the Grand GT Road festival, inspiration has been to take guests on a culinary sojourn along with one of Asia’s oldest highways, where one could relish traditional fare from Chittagong and Kolkata to Kabul via stopovers at Amritsar, Delhi, and Allahabad.

“We are expecting a good footfall at the food festival. With the reducing number of covid cases and the fact that more and more people have got vaccinated, guests have regained confidence to step out of their homes, especially in hotel brands that are known for their strict adherence to hygiene,” Datta added.

The hotel is nearly back to doing pre-Covid business volumes. Datta states that the hotel expects to see a continued rise in terms of bookings and footfalls during the coming festive and year-end season.

Though food festivals are revenue-centric and organised to add to incomes, they also enable the chefs and culinary staff to explore more ideas and experiment with unusual cuisines which are not found on the regular menu.

NEWS | ITC Hotels announces its second Mementos property in Rajasthan

This luxury property in Jaipur will feature 130 rooms, offering the hotel brand’s signature services.

ITC Hotels has signed yet another property in Rajasthan, with the announcement of Mementos Jaipur. This is the second Mementos property by the group, the first one being in Udaipur, which was signed recently.

Both properties are poised as top-notch wedding destinations. Mementos Jaipur presents a unique venue in “Shahi Bagh”, inspired by the Mughal Gardens. Spread over 2 acre, it offers a picturesque setting for grand weddings, special celebrations and MICE events.

This luxury hotel located in Kukas in Jaipur, celebrates the architecture, art, culture and colours of Jaipur. This new addition will offer guests immersive experiences as it showcases the best of traditional hospitality that Rajasthan is acknowledged for.

Mementos Jaipur will have over 130 rooms spread over 25 acre of land. All rooms have the luxury of space with a minimum room size of 50 sqm, and comfortable sit-out courtyards.

The Food and Beverage options at the property include a multicuisine restaurant, Kebabs & Kurries (the acclaimed north Indian signature cuisine from ITC Hotels) and a bar. There are a multitude of offerings to choose from, including a library, the Kayakalp spa and the Ollies Club for young adults.

Anil Chadha, chief executive, ITC Hotels stated, “ From ‘Mementos Udaipur’ earlier this month to ‘Mementos Jaipur’, we are rapidly adding to the brand’s inventory. Brand “Mementos” helps us deliver unique luxury stays across different destinations through collaboration with asset owners who choose ITC Hotels for its top notch hospitality expertise.”

Mementos is the latest luxury brand by ITC's Hotel Group which brings together a collection of unique hotels, across varied destinations ranging from modern marvels, hidden retreats to historic treasures.

New Opening | Hyatt Place Kathmandu Celebrates Official Opening

Hyatt Place Kathmandu Celebrates Official Opening

153-room Hyatt Place hotel opens in the heart of Kathmandu

  Hyatt Place Kathmandu, the second Hyatt-branded hotel in Nepal, is officially open, expanding the Hyatt Place brand’s footprint globally in markets that matter most to guests and World of Hyatt members. The new hotel features the Hyatt Place brand’s intuitive design, casual atmosphere and practical amenities, such as Free Wi-Fi Everywhere and 24-hour food offerings. Ownership of the hotel includes Akshay Golyan, Executive Director and Shakti Golyan, Chairman of City Hotel Ltd.

Because Hyatt’s efforts are grounded in listening and fueled by care, Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multitasking traveler. Hyatt Place Kathmandu is located in the lively city of Kathmandu, set in a valley surrounded by the beautifully scenic Himalayan mountains. Kathmandu, the capital of Nepal, is steeped in rich history, long associated with ancient traditions and a vibrant culture. The hotel is only a short two-and-a-half-mile (four-kilometer) journey from the bustling city center and its attractions, which include many World Heritage sites like the remarkable ancient temple, Swayambhunath Stupa, and the sacred Hindu temple in Pashupatinath. For those looking for some retail therapy, the hotel is close to several popular shopping centers including New Road, Thamel and Durbar Marg.

“As Kathmandu continues to be a sought-after spot for both business and leisure travelers, we are excited to add to the momentum of the thriving city by welcoming the first Hyatt Place to Nepal in this truly unique capital city, which is bursting with history and cultural traditions,” said General Manager Varun Talwar. “With our smartly designed social spaces and guestrooms with separate work and sleep areas, our multitasking guests can easily accomplish what they need to do while on the road.”

Hyatt Place Kathmandu offers: 

  • 153 spacious guestrooms with separate spaces to sleep, work and play, as well as a Cozy Corner sofa-sleeper

  • Breakfast Bar featuring an inviting selection of hot and cold items to suit all guests’ needs

  • Zing World of Flavors delivers good food, fast, combining local and worldly ingredients with bold tastes from South-East Asia with some Italian-Mediterranean options.

  • Zing Sky Bar & Lounge is an energetic poolside venue with breathtaking sunset views, offering curated cocktails and Nepal’s best brews

  • The Market serving freshly prepared meals anytime, day or night

  • The Bar featuring specialty coffees and premium beers, as well as wines and cocktails

  • Necessities program for forgotten items that guests can buy, borrow or enjoy for free

  • Free Wi-Fi Everywhere throughout hotel and guestrooms

  • Event Spaces offer approximately 5,382 square feet (500 square meters) of flexible, high-tech meeting/function space

  • Fitness Center featuring cardio equipment with LCD touchscreens

“Kathmandu is a vibrant city, filled with historic and artistic sites, friendly people, exciting neighborhoods, and an ever-expanding list of places to visit and experience,” said Akshay Golyan, Executive Director, City Hotel Ltd. “Our hotel is central to all of them and we are confident that the Hyatt Place Kathmandu will exceed guest expectations and provide them with everything they need while visiting our area.”

HYATT PLACE KATHMANDU LEADERSHIP

Hyatt Place Kathmandu is under the leadership of General Manager Varun Talwar and Head of Sales and Marketing Achint Rastogi. In his role, Talwar is directly responsible for managing the day-to-day operations of the hotel, including overseeing the hotel’s 150 associates and ensuring guests encounter the thoughtful service for which the Hyatt Place brand is known. Rastogi is responsible for providing sales service and support to travelers and meeting planners frequenting the Kathmandu area. 

For more information, please visit HyattPlaceKathmandu.com      

Guided by its purpose of care, Hyatt’s multi-layered Global Care & Cleanliness Commitment further enhances its operational guidance and resources around colleague and guest safety and peace of mind. More information on Hyatt’s commitment can be found here: https://hyatt.com/care-and-cleanliness     

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

For further information:

500 Reasons to Stay Here 

Explore new places and reward your spirit of adventure. World of Hyatt members can earn 500 Bonus Points for qualifying nights at Hyatt Place Kathmandu between November 27th 2021 through February 16th, 2022. Additional participating hotels and their offer stay periods can be found at worldofhyatt.com/newhotelbonus. No registration is required, and members can earn on top of other offers.

Terms & Conditions

Offer valid for 500 Bonus Points for each qualifying night stayed by World of Hyatt members in good standing during a hotel’s offer period at participating hotels and resorts.  Offer valid at participating hotels and resorts for stays with a checkout date during each hotel’s offer period.  For each hotel’s offer period, visit worldofhyatt.com/newhotelbonus.  To be eligible for this offer you must be a World of Hyatt member in good standing at time of reservation and stay, stay at a participating hotel with a checkout date during that hotel’s offer period, provide your World of Hyatt mmbership number at time of check-in, and either pay an Eligible Rate or redeem a free night award.  An “Eligible Rate” and “Ineligible Rate” are defined in the World of Hyatt Terms and Conditions (located at worldofhyatt.com/terms).  Only one point bonus may be earned per member, per stay, regardless of the number of rooms booked.  Only the room occupied by the member will count toward this offer.  Two or more consecutive nights at the same hotel will be deemed one stay.  All points awarded under this offer are Bonus Points.  This offer is subject to the complete terms and conditions of the World of Hyatt program.  Please allow 3-4 weeks after travel is completed for World of Hyatt Bonus Points to be credited to your Account.  To join World of Hyatt, visit worldofhyatt.com.  Qualifying nights will automatically be tracked when you provide your World of Hyatt membership number at check-in.  A limited number of rooms are allocated to this offer; reservations subject to availability. Offer not valid with groups, conventions, other promotional offers, tour packages or special rate programs. Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply. Hyatt reserves the right to alter or withdraw this offer at any time without notice.  The trademarks Hyatt®, World of Hyatt® and related marks are trademarks of Hyatt Corporation or its affiliates. © 2019 Hyatt Corporation. All rights reserved.

About Hyatt Place

Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multi-tasking traveler. Guests can enjoy thoughtfully designed guestrooms featuring distinct zones for sleep, work and play, and free flowing social spaces that offer seamless transitions from work to relaxation. With more than 385 locations globally, Hyatt Place hotels offer freshly prepared food around the clock, efficient service and differentiated experiences for World of Hyatt members. For more information, please visit hyattplace.com. Join the conversation on Facebook and Instagram, and tag photos with #HyattPlace and #WhySettle.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2021, Hyatt’s portfolio included more than 1,000 hotel and all-inclusive properties in 69 countries across six continents, and the acquisition of Apple Leisure Group added 96 properties in 10 countries as of November 1, 2021. Hyatt’s offerings include the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club® brands, as well as resort and hotel brands under the AMR™ Collection, including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts, and Sunscape® Resorts & Spas. Hyatt’s subsidiaries operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and the Trisept Solutions® travel technology platform. For more information, please visit www.hyatt.com.  

Trends | The Thinnai Jaffna hosted their Christmas Cake Mixing Ceremony

Heralding the oncoming season of Christmas, The Thinnai Hotel Jaffna, hosted its traditional Christmas cake mixing ceremony (November 008, 2021). Led by Mr. Janitha Madawala, the General Manager of the hotel, hotel staff and guests kick started the traditional festivity by mixing the ingredients of the Christmas cake.

Armed with gloves and Santa hats, all came together to celebrate the festivities and merriment of cake mixing. The hotel used premium quality spices and dry fruits to get the best cakes of the season. Guests & Staff were seen pouring wine and mixing the ingredients together with a lot of excitement and gaiety. The event saw a good response as young and old together got into the act under the supervision of the chef’s presence at the event.

Amid Preparations, Mr. Janitha C. Madawala said, "Cake mixing is an age-old tradition around the world, and we are so excited to be hosting this unique ceremony at The Thinnai as we prepare for a festive season filled with joy and we are grateful to all the patrons and guests who participated at the event and are looking forward to hosting you all throughout the next few weeks for a string of celebrations, fun activities, special holiday promotions as well as our trademark year-end dinner gala.”


Marriott News | Marriott inks deal with Wasl for lively W Dubai hotel in Mina Seyahi

W Hotels and Resorts already exist on Palm Jumeirah and Yas Island

The UAE’s third W hotel has been confirmed, this time opening in Dubai’s Mina Seyahi area.

W Hotels and Resorts is one of Marriott’s most luxurious brands and The W Dubai – Mina Seyahi will be no different, with an expected 318 guestrooms, including 26 suites.

Inside, The W Lounge (the brand’s signature take on the hotel lobby) is anticipated to draw inspiration from a Middle Eastern gathering place. Anticipated plans also include a new sunset destination experience by the pool overlooking Mina Seyahi bay, as well as a signature outlet on the 31st floor, with views of Dubai’s Palm Jumeirah.

Marriott’s Candice D’Cruz, vice president – luxury brands, Europe, Middle East & Africa, said: “We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trendsetting W Hotels brand.

“With its unexpected design and iconic, socially-driven ‘Whatever/Whenever service, W Dubai – Mina Seyahi will become a destination within a destination.”

Slated to open in 2022, the new hotel is developed by Wasl.

HE Hesham Al Qassim, CEO of Wasl Asset Management Group, said: “We are pleased to sign this agreement and introduce W Dubai – Mina Seyahi to the renowned Mina Seyahi complex in Dubai Marina. This new property, which is among several other Marriott International hotels that Wasl brought and launched in the emirate, will be an exciting addition to Dubai’s hospitality sector. We continue to look forward to developing further hotels to cement our position as a key player in the hospitality sector.”

Sandeep Walia, COO, Middle East, Marriott International, added: “We are thrilled to strengthen our relationship with Wasl Group to open W Dubai – Mina Seyahi in such an important leisure destination in Dubai. This new hotel underscores our commitment to growing our luxury portfolio in the Middle East, while signifying the demand for the W Hotels brand in the region.”

Event | Novotel Hyderabad Convention Centre celebrates Children’s Day with a special brunch “A Child’s Fair”  

Novotel Hyderabad Convention Centre celebrates Children’s Day with a special brunch “A Child’s Fair”

 

Hyderabad: 15th November 2021:  Novotel Hyderabad Convention Centre organised  a Children’s Day Special Brunch on 14th November 2021 at Food Exchange. The hotel celebrated the National Children’s Day in an innovative way by organizing “A Child’s Fair” with a dream-like setting of perfect weather, fun games, and an array of national and international cuisines .  The event transited the kids on a joy ride and reminded guests of their beautiful childhood memories.  The event was adorned with  with fun-filled balloons, live music band, Face painting, tattoo artists, games jockey along with various kinds of food across the world. The kids enjoyed the colorful desserts counters and they also baked ginger cookie and ginger houses with the help of chefs and their parents.  

 

To make the big day more memorable a separate kid’s zone was created which was loaded with activities like trampoline, bouncy, X box, caricature painting and Super hero character. Apart from traditional cuisine the buffet will include Asian, Indian, Western delicacies along with Teppanyaki Ice Cream live counter and a unique Egg Station along with chat counters.

According to Mr. Manish Dayya, General Manager, Novotel Hyderabad Convention Centre, “We are delighted to organise ‘A child’s Fair’ on the occasion of Children’s Day at Novotel Hyderabad Convention Centre . The event was planned to help kids and families unwind and  relax in a beautiful environment. Our team included all elements to take guests on memory lane with an array of fun elements and an amazing spread of foods. We are taking utmost care and will be strictly adhering to all the government-provided norms and regulations.”





NEWS | The Ritz-Carlton Maldives, Fari Islands Debuts Behind the Bar Program Featuring Guest Bartenders from World’s 50 Best Bars

The Ritz-Carlton Maldives, Fari Islands is debuting a new guest bartending series aptly titled Behind the Bar. This program will feature some of the top bartenders and bring several of the World’s 50 Best Bars to Fari Islands, and we are hoping it might be of interest to your readers.  

Kicking off the program on November 3-4, 2021 is Little Red Door. The confidential den tucked in the discreet rue Charlot is known as a Parisian institution in the cocktail arts since 2012. Ranked in the very selective list of the 50 Best Bars for seven years, it is continually recognized for its tailored team of bartenders who are able to imagine clever drinks according to the mood and preferences of the clients, and also distinguishes itself by the creativity of its breaking codes and pushing senses menus. Guests of The Ritz-Carlton Maldives, Fari Islands can join the guest mixologists at Eau Bar for an extraordinary cocktail experience or take part in the Cocktail Lab hosted by Little Red Door, that will dive into the art of cocktail conception and the connection the colors have in creating different sensations.  

The Behind the Bar program will be continuing through 2022 and has confirmed the following guest bartenders:  

∙ Three Sheets – November 29-30, 2021  

o Three Sheets is an award-winning cocktail bar opened by Max and Noel Venning in 2016. Known for being able to be ordered by strength, each section of their menu – be it One, Two or Three Sheets – offers a minimalist presentation and explosion of flavors. Noel Venning, Head Bartender and Owner of Three Sheets, will take over Eau Bar for two nights and offer a Cocktail Lab for all to discover the secrets behind this renowned cocktail bar.  

∙ Tjoget– December 18-19, 2021  

A perfectly balanced neighborhood bar, where drinks are inspired by the flavors and fragrances of Southern Europe, Northern Africa, and the Middle East. Conceived and managed by two bartenders, Andreas Bergman and Joel Söderbäck, the cocktail bar has always been the beating heart of Tjoget.

Source

NEWS | IHCL to convert Jaisalmer’s Gorbandh Palace into a SeleQtions hotel

The Indian Hotels Company (IHCL) has announced the signing of Gorbandh Palace in Jaisalmer, which will be converted into an IHCL SeleQtions hotel post comprehensive renovations. This hotel is yet another partnership between IHCL and Historic Resort Hotels (HRH).

Puneet Chhatwal, MD and CEO, IHCL, said, “With the signing of this hotel, IHCL is stepping into another strategic location in Rajasthan. We will now complete the important tourist circuit of Jaipur-Jodhpur-Jaisalmer. We thank Shriji Arvind Singh Mewar for reposing his trust in us for the third hotel in this partnership.”

The 83-key hotel is located in the heart of Jaisalmer, close to major tourist attractions. The yellow sandstone heritage hotel will have an all-day diner, bar, recreational facilities including a spa, a banquet hall and gardens for social and business gatherings. The hotel will shut down and undergo a complete renovation before it is launched under the SeleQtions brand in the second quarter of 2023.

Shriji Arvind Singh Mewar, chairman and MD, Historic Resort Hotels (HRH), said, “This is the 50th year of our relationship with IHCL, which commenced with Taj Lake Palace, Udaipur in 1971 and continued with Taj Fateh Prakash Palace, Udaipur. We strengthen our relationship with Gorbandh Palace, Jaisalmer.”

Nicknamed ‘The Golden city’, Jaisalmer in the Thar desert, stands on a ridge and is crowned by the ancient Jaisalmer Fort. Many of the houses and temples of the fort and the town below are built of finely sculptured sandstone, which gives it a golden colour.

With the addition of this hotel, IHCL will have 21 hotels across brands in Rajasthan including eight under development.

News | Marriott Bonvoy adds The Ritz-Carlton Yacht Collection to its portfolio

Marriott Bonvoy, Marriott International’s travel program, has announced The Ritz-Carlton Yacht Collection will join the program effective November 9, 2021. Translating the legendary Ritz-Carlton experience to sea, The Ritz-Carlton Yacht Collection is poised to become one of the most exciting debuts in the luxury travel sector, carving out an entirely unique space within the industry. Marriott Bonvoy members can now earn and redeem points for voyages slated to begin May 6, 2022, marking an exciting moment as they are invited to experience The Ritz-Carlton brand like never before.

“It is exciting to expand our unparalleled portfolio of travel experiences with The Ritz-Carlton Yacht Collection,” said David Flueck, Senior Vice President, Global Loyalty, Marriott International. “Marriott Bonvoy offers more unique accommodations than any program and this new offering is an incredible addition for our most discerning members.”

Marriott Bonvoy elite members will enjoy an elevated luxury experience during their voyage, including a private reception upon boarding and other bespoke recognition during their sailing.

“We are thrilled to announce that The Ritz-Carlton Yacht Collection will join the Marriott Bonvoy portfolio, creating a truly unrivaled offering for our members and guests,” said Chris Gabaldon, Senior Vice President, Luxury Brands for Marriott International. “The Ritz-Carlton brand continues to drive innovation within the hospitality industry, creating the one-of-a-kind experiences we know the modern affluent traveler seeks. As the iconic brand continues to evolve, the participation of The Ritz-Carlton Yacht Collection in Marriott Bonvoy encourages both longtime Ritz-Carlton loyalists, those who are new to the brand, and guests across Marriott International’s portfolio, to earn and redeem points while exploring this incredibly exciting, elevated and immersive travel experience.”

The Ritz-Carlton Yacht Collection is the latest accommodation under Marriott Bonvoy, joining 30 extraordinary hotel brands with 7,900 properties across 138 countries and territories around the world, including the company’s all-inclusive resorts in the Caribbean, and in addition to 44,000 curated premium and luxury vacation rentals from Homes and Villas by Marriott International. As a participant in Marriott Bonvoy, The Ritz-Carlton Yacht Collection provides members with another extraordinary opportunity to earn and redeem points as they pursue their passions through travel:

• Members will earn five points per $1 spent on the cruise fare only, as well as on the hotel package rate for participating Marriott Bonvoy hotels booked through The Ritz-Carlton Yacht Collection.
• Members can redeem an initial 180,000 points toward a $1,000 savings on the cruise fare, and increments of 90,000 points may be redeemed toward a $500 savings thereafter. Full redemption may be available.
• Members will receive one elite night credit per night on board toward achieving higher Elite status.
• Cruise fare and hotel package rate will be applied toward the annual qualifying spend for members striving for Marriott Bonvoy Ambassador Elite status.
• Members can accelerate the points earned on their voyage purchase and even more when using their Marriott Bonvoy co-branded credit cards from JPMorgan Chase and American Express.

Evrima, the first yacht from The Ritz-Carlton Yacht Collection, will cruise a variety of destinations depending on the season, including the Mediterranean, the Caribbean, Central America and South America. The intimate size of the vessel allows the yacht to call on locations typically not accessible to larger cruise ships, including Saint-Tropez, Ibiza and St. Barts. With a relaxed pace, which includes both overnight and daytime ports of call, guests will be offered a curated collection of experiences. The Ritz-Carlton Yacht Collection will also collaborate with Marriott International luxury brand hotels worldwide on unique activations for guests. Travelers will additionally have the option to extend their pre- and post-voyage getaways, redeeming points at Marriott International hotels to explore a range of cities and towns across a vast number of destinations.

The experience onboard Evrima will perfectly blend the lifestyle of The Ritz-Carlton resorts with the casual freedom of a yachting vacation. It will reflect the sublime comfort and unparalleled level of individualized service for which the iconic Ritz-Carlton brand is recognized, with one of the highest space and service ratios at sea. The specially designed yacht measures 190-meters (624 feet) and features 149 suites. Guests will enjoy a range of programming including a thoughtfully curated menu of spa treatments, watersports from the yacht’s marina and Evrima’s signature restaurant, S.E.A., designed by chef Sven Elverfeld of Aqua, the three Michelin-starred restaurant at The Ritz-Carlton, Wolfsburg in Germany. In each destination, guests can choose from a selection of exclusive experiences within The Shore Collection that align with their interests or utilize the services of the Concierge Ashore to customize their own private tours. By working with local guides selected for their insider knowledge, guests will enjoy a highly personalized and immersive journey while exploring the culture of each destination.

Meliá Koh Samui introduces ‘Samui, I Miss You’ package

As Thailand loosens the shackles of the pandemic and reopens to international tourists, Meliá Koh Samui has introduced a getaway that makes the most of its stunning beachfront setting, family-friendly facilities, dining and spa.

The resort's ‘Samui, I Miss You’ package coincides with Thailand's Test and Go programme that permits quarantine-free travel to the Kingdom for fully vaccinated travellers from 63 countries deemed low risk.

Under Thailand's Test and Go programme, fully vaccinated travellers travelling by air from countries deemed low risk are required to do a COVID-19 test upon arrival to Thailand. With a negative result, travellers are allowed to freely travel anywhere in Thailand. 

With an outdoor terrace that sits above Meliá Koh Samui’s strand, The Breeza Beach Restaurant and Bar is focused on contemporary Thai dishes as well as Western and Mediterranean cuisine and anchors the resort’s dining landscape. Blending ancient Asian wisdom with modern wellness techniques, YHI Spa offers a broad spectrum of treatments including massages, scrubs, wraps and facials, based on organic Thai wellness brand HARNN’s products. The hotel offers a standalone bathtub on a private balcony, premium pool access rooms, complimentary recreational and wellness pursuits range and kids club Kidsdom.

NEWS | Rain and flood delay business prospects for Chennai hotels

No sooner had the State’s hospitality industry begun to crawl back to some level of normalcy after travel restrictions and lockdowns were lifted, the unexpected heavy rains and floods poured water over post-Diwali business prospects for Chennai hotels.
While Deepawali is low season for room occupancies in the city hotels, it generally picks up after the festivities. But, the incessant rains and flooding in Chennai has by and large has delayed that schedule of business flow. The cancellation of domestic and international flights and train services had also truncated movement inbound traffic

T Nataraajan, CEO of GRT Hotels, hopes that things will change in the next few days, with weather conditions improving. “Rains have completely stopped and water has started draining up in most parts of the city. Flight services have also resumed to and from Chennai. Train services as well as inter-state bus services are also back to normal. We expect normal business to start latest by November 15,” he said.

“In general, people have stopped moving out for the last one week because of heavy rains and that itself has affected all sorts of businesses in the city,” says a senior official of the MGM Hotels. In the absence of banquets, conferences and corporate business in general, it was the FIT (free independent traveller) business which was keeping the hotel business alive in the city in the pandemic times. The hoteliers fear some contraction even in that business segment.
Holiday for FITs in Chennai is largely around the eight or nine beach resorts along the East Coast Road (ECR). The frequent weather alerts do not augur well for these resorts which thrive on FIT business, he says.

However, due to the heavy rains in the city, a lot of hotels and restaurants in the northern Chennai area have suffered huge losses due to flooding of low lying areas. “Areas from Egmore to Parrys Corner are the worst hit with flood water entering many restaurants and hospitality units,” says M Ravi, president of Chennai Hotels Association.

Even the low-lying areas in the main town are impacted badly in the floods and will take time even after the water recedes from those areas. “Power supply is not yet restored in many areas in the city and therefore business is only 20 percent for the last one week,” he added.

NEWS | Paradise Group to expand its presence in leisure destinations

The Paradise Group has a strong expansion pipeline starting 2022 with most of the company’s upcoming properties slated for leisure destinations on the lines of The Westin Pushkar Resort & Spa. Additionally, the newest tie-up is with Ramada by Wyndham Jaipur North with Wyndham Hotels & Resorts which is a conversion of the existing 108-room property and is expected to open in November 2021.

The real estate company is also working on a new luxury project in Pushkar, which is scheduled to open in 2022. “India shall continue to be at the forefront when it comes to hospitality investments. We will surely see tremendous growth in the coming decade. The only difference between pre- and post-Covid eras would be that, before commencing any project, it would be analysed better. Upcoming projects will be envisioned well, both in terms of feasibility and design,” Vinayak Saboo, partner, Paradise Group, said.

“Covid-19 has undoubtedly been an ongoing challenge for the hospitality business owners. It is probably the worst crisis to hit the industry since its inception. However, the unprecedented situation called for unconventional solutions. Most of the owners sailed through the situation by implementing the right approach at the right time to weather the impact,” he commented.

Taking the learnings forward, the company has implemented a sustainable approach in its daily practices that will ensure a progressive future for the industry. “We are certainly witnessing an encouraging recovery. One can affirm that the recovery rate has been specifically higher for our leisure destination resort post-pandemic as most of the international destinations remain closed and at the same time people are now looking forward to staycations more than ever before,” Saboo added.
The company’s Jaipur hotels are witnessing a surge in occupancy rates and optimistically the hotels shall reach the pre-pandemic levels in 2022. “The brands and owners have worked in tandem over the past year and mitigated a lot of risks, which the pandemic had imposed on the industry. As far as the new business practices are concerned, a lot of them are already in place now; technology is going to be the key driver moving forward. Smart operations would be the new normal in the industry, which can ensure efficiency and enhance the guest’s experience at the same time,” he commented.

Paradise Group’s Hospitality arm has expanded over the years and has forged business alliances with brands like Marriott, Wyndham and Royal Orchid Hotels. Saboo believes in further expanding the business at key leisure destinations. According to him, the hospitality industry over the last few years has experienced magnanimous changes that have set it in motion for a transformational stage wherein technology has come to play a pivotal role.


Marriott News | Marriott International Signs Agreement with Wasl to Open W Dubai - Mina Seyahi

Marriott International, Inc. today announced it has signed an agreement with wasl Hospitality & Leisure LLC, a subsidiary of wasl Asset Management Group, to bring the W Hotels Worldwide brand to Dubai’s sought-after Jumeirah Beach coastline. Expected to welcome its first guests in 2022, W Dubai - Mina Seyahi is set to become an iconic addition to Dubai’s skyline and a new buzzing, urban escape in the cosmopolitan city.

“We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its unexpected design and iconic, socially driven Whatever/Whenever® service, W Dubai - Mina Seyahi will become a destination within a destination.”

His Excellency Hesham Al Qassim, CEO of wasl Asset Management Group, said: “We are pleased to sign this agreement and introduce W Dubai – Mina Seyahi to the renowned Mina Seyahi complex in Dubai Marina. This new property, which is among several other Marriott International hotels that wasl brought and launched in the emirate, will be an exciting addition to Dubai’s hospitality sector. We continue to look forward to developing further hotels to cement our position as a key player in the hospitality sector”.

Located close to Dubai’s thriving leisure destinations, such as Dubai Marina and JBR Walk, W Dubai - Mina Seyahi is well-situated to offer guests a vibrant and playful escape. The 31-storey hotel is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (W’s take on a Presidential Suite). The W Lounge (the brand’s signature take on the hotel lobby) is anticipated to draw inspiration from a Middle Eastern gathering place and will be a dynamic and lively space, where guests can mix and mingle over crafted cocktails and light bites. Anticipated plans include a new sunset destination experience by the pool overlooking the stunning Mina Seyahi bay, as well as a signature outlet on the 31st floor, with unsurpassed views of Dubai’s world-famous Palm Jumeirah Island.

FUEL, the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body, will be at the heart of the BAR-B spa, which is expected to feature three treatment rooms and a beauty bar. The FIT Fitness Centre will see UK-born 1Rebel, the ultimate sport-luxe fitness experience, make its debut in the UAE, with a 2500-square-metre, dual-storey studio in the hotel.

“We are thrilled to strengthen our relationship with wasl Group to open W Dubai - Mina Seyahi in such an important leisure destination in Dubai,” said Sandeep Walia, Chief Operating Officer, Middle East, Marriott International. “This new hotel underscores our commitment to growing our luxury portfolio in the Middle East, while signifying the demand for the W Hotels brand in the region.”

Marriott International currently operates six properties and residences under the W Hotels brand across the Middle East. W Dubai - Mina Seyahi is anticipated to be the brand’s second property in Dubai.

Source

NEWS | Hyde Hotel Dubai opens as Ennismore continues sweep across emirate

The first Hyde Hotel has opened outside of the US. The lifestyle brand has a buzzy presence in both Miami and Hollywood Beach, Florida and now in Dubai.

Hyde Hotel Dubai Business Bay “celebrates true discovery and authentic human connection, aiming to create iconic, personal, and captivating moments,” said Hyde Hotels, Resorts and Residences in a statement.

There are four dining outlets in the property, including Mediterranean venue Cleo, Japanese restaurant Katsuya, gastropub Hudson Tavern and café The Perq. The five-star hotel also has 276 rooms with balcony

Dr Mkhitaryan, group owner of Emerald Palace Group said: “We are delighted to partner with the Hyde Hotel brand to launch the first international property outside of the US. This will be an exciting move for Emerald Palace Group and one that we are very much looking forward to having in our portfolio of hotels and residences. Hyde Hotel Dubai will be bringing guests a hideaway in the city offering a new kind of bespoke hospitality. We’re ready to welcome guests through the doors and we’re confident they will appreciate every last detail.”

Hyde Hotel Dubai part of Ennismore

The hotel falls under the Ennismore portfolio – a lifestyle hotel group now merged with industry giant Accor. Even before the merger was completed earlier last month, Ennismore has been expanding rapidly through Dubai.

SLS Dubai opened earlier this year; 25hours Dubai is set to open before the end of the year; and a Mama Shelter is on its way to Business Bay, too. Other Ennismore flags include The Hoxton, Tribe and Mondrian.

Philippe Zrihen, brand COO and head of North America, Ennismore said: “We are thrilled to introduce the Hyde brand to the Middle East and to bring this iconic brand outside of the United States for the first time. We truly believe that Hyde Dubai will be a highly sought-after destination in the city, for global travelers and locals alike.”

NEWS | IHG Hotels & Resorts introduces IHG Business Edge program for the MSME sector

IHG Hotels & Resorts introduces IHG Business Edge program for the MSME sector

In line with its vision to recognize and reward the swiftly burgeoning MSME sector in India, IHG Hotels & Resorts announced its collaboration with MSME Business Forum India to offer IHG Business Edge program. A global business-to-business program designed specifically for the small-to-medium enterprise (SME), IHG Business Edge empowers SME customers with valuable resources to help them make the best decisions for their businesses. It provides a centralized portal with tailored content, insights about a customer’s travel spend, and the ability to network with businesses mirroring the MSME segment.

As part of its domestic activation strategy in India, IHG Hotels & Resorts aims to offer the IHG Business Edge solution to the MSME Business Forum as a ‘Simple Travel Solution’ that will allow MSMEs and their employee’s autonomy, recognition and IHG reward benefits across the globe. The announcement was made during an exclusive event attended by Mr. Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India; Mr. Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts; Mr. Vishvapreet Singh Cheema, Area General Manager - North, IHG Hotels & Resorts; Ms. Ananya Sinha, Director Commercial South West Asia, IHG Hotels & Resorts and entrepreneurs from SMEs along with the other guests.

Sharing his views on the association, Mr. Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India said, “Contributing 8% to GDP, 45% to the industrial output and 40% to exports through more than 57.7 million enterprises, MSME segment is the real backbone of the Indian economy. We are committed to leveraging our network hub of erstwhile corporate executives, investors, and industry experts to enhance profitability for MSME and SME sector. As a key step in this direction, we are pleased to partner with IHG Hotels & Resorts and are positive that the IHG Business Edge Program will help strengthen our efforts to drive the long-term growth of MSME sector through bespoke solutions.”

IHG Business Edge program special offer for its registered members includes:

10% rate benefit on the Best Available Rate across all participating hotels globally

15% rate benefit on the Best Available Rate across all Holiday Inn Express hotels (In India only)

Members automatically get upgraded to the ‘Gold Elite’ loyalty tier after their first stay and can use their corporate ID to get discounted booking rates for their personal travels as well

Talking about the initiative, Mr. Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said, “As per the ‘MSME at a Glance’ Report of the Ministry of MSMEs, the sector consists of 36 million units and provides employment to over 80 million individuals. Hence, the creation of a holistic ecosystem for the sustainable growth of MSMEs will play a crucial role in accelerating the economic development of the country. Our IHG Business Edge program aims to provide them a smarter way to manage travel. The dedicated portal consolidates data and content to serve as a one-stop-shop for flexible booking, loyalty upgrade, and provides guaranteed discount across all our participating hotels globally for business or personal travel.”

IHG Business Edge empowers small and midsize enterprises by offering a perfect travel solution that would help them take their business to the next level.