Elevate Your Bar Cart with Luxurious Kashmiri Saffron Infusion Vodka

~Experience the taste of opulence in each sip of your vodka with ‘Red Gold’ aka Kashmiri Saffron~

Saffron boasts a flavor profile of unparalleled richness. This coveted spice commands a premium position in the market, with it being considered as precious as gold and earning the title of ‘Red Gold.’

No doubt, this high-value condiment has found its place in consumers’ vanity bags beyond the kitchen with an array of skincare products like elixirs, serums infused with it. Another innovative application of saffron has been in the world of beverages - where it goes beyond its conventional culinary role and has been seamlessly incorporated into a range of spirits and blended concoctions.

One such stand out luxurious spirit in the Indian alco-bev market, is the saffron variant vodka crafted by the homegrown brand, Smoke Lab Vodka. Made with a blend of handpicked Kashmiri Saffron interspersed with sweet Indian spices, Smoke Lab Saffron Vodka almost gives a dessert like mouthfeel - making it a perfect liquid to enjoy over ice or in a cocktail. This gluten free and vegan vodka also has hints of cardamom, malai kulfi and dark chocolate, giving it a creamy desserty-finish. The unique blend imparts a touch of richness, a distinctive character and a sweet-earthy flavour profile that’s sure to distinguish itself from other offerings available in the market.

Elevating the beverage experience for the most discerning consumers, saffron is poised to redefine the essence of sophisticated concoctions, and at the forefront of this sensory revolution stands Smoke Lab Saffron Vodka. If you're looking to explore a world of refined drinks infused with aromatic spices, your search ends here. Smoke Lab Saffron Vodka offers this exceptional experience at a price INR 2000 in Delhi, INR 2800 in Maharashtra, INR 2699 in Goa INR 2860 in Utter Pradesh for a 750ml bottle.

Marico launches Saffola Oats Gold for a Delightful Breakfast Experience

~Introduces delectable Creamy Oats with the Power of Millet~ 

India, June 2023: Marico Limited, one of India’s leading FMCG companies, has expanded its Oats portfolio with the launch of Saffola Oats Gold. This addition to the Saffola Oats portfolio promises to delight the consumers as it brings the goodness of Oats with the inclusion of Millets (Jowar), making it a tastier breakfast experience. The all new Saffola Oats Gold has soft grains and a creamy texture that makes it a versatile option for those looking for a quick, nutritious, and delicious breakfast.

The Indian food habit is primarily cultural where consumers seek healthy options but also look for a great consumption experience and palate preferences. There is an increased inclination for nutrient-dense ready-to-cook food products that enriches their taste experience, especially during the most important meal of the day – breakfast. Recognizing this need, Marico through its latest Saffola Oats Gold, aims to provide a tasty and healthy breakfast option to its consumers to support their healthier lifestyle.

Saffola Oats Gold provides the goodness of Oats with the added benefits of Millets, which are rich in Fibre, Protein and contain iron that kick-starts your metabolism and replenishes your energy levels for the day ahead. This makes it an ideal choice for individuals leading a fast-paced lifestyle, providing the energy they need to stay productive throughout the day. Additionally, Saffola Oats Gold helps in weight management and reduces the risk of hypertension. The added advantage of its super creamy texture promises to enrich breakfast experiences and make mornings delightful. 

Speaking on the new launch, Sanjay Mishra, COO - India Business and CEO - New Business, Marico Limited said, “Saffola has become synonymous with healthy products that do not compromise on taste. In line with this promise, we are delighted to bring to our consumers, our latest innovative offering – Saffola Oats Gold. Our super creamy oats with the goodness of millet offers a delightful start to the day.”

With this new launch, we are expanding our range of millet-based products, which already includes popular offerings like Munchiez and Saffola Masala Oats Karara Crunch. By embracing millets in our product portfolio, our aim is to align with the government's vision of promoting millets as a sustainable and nutritious food source” he added.

The all new Saffola Oats Gold comes in 1.5kg pack sizes for INR 400/-. It is available across the country in modern trade and e-commerce platforms. For more information and updates, visit Saffola’s official website or follow their social media channel @saffola.foodie.

Marico Limited has been successfully innovating and reinforcing its leadership position in the healthy and ready-to-cook foods category over the past few years, with its unique premise of providing healthier options to consumers without compromising on the taste.

Nourish Organic Cookies: Guilt-Free Indulgences

 Elevate Your Snacking Game with Nourish Organics' Delectable Cookies

May, 2023- Indulge in Nourish Organics' guilt-free cookies and elevate your snacking game. As a pioneer in clean-label packaged food, Nourish Organics is a favorite among health-conscious consumers. Their offerings are free of processed sugar, preservatives, genetically modified foods, trans-fats, or artificial flavors, making them a delicious and nutritious snacking option.

Nourish Organics' Cookie Boxes are crafted with the intention of providing great taste and heaps of nutrition. These ready-to-eat, on-the-go cookies offer a combination of health benefits through superfoods. Try their Almond Buckwheat Cookies, a gluten-free delight packed with energizing protein and fiber from wholesome buckwheat and heart-healthy almonds. Or indulge in their Chocolate Coconut Cookies, rich in plant fiber, protein, and antioxidants, with the added sweetness of coconut and cocoa. The Fig Amaranth Cookies are an ideal option for those who crave a satisfying crunchy texture. Lightly sweetened and packed with superfoods, they offer a punch of nutrition. The Ginger Oats Cookies combine zesty ginger, fibrous oats, omega-rich seeds, and warm vanilla, creating a scrumptious cookie like no other. Finally, the Oats Cranberry Cookies are a delicious way to get a healthy boost throughout your day, with tart cranberries adding a sweet touch to these special cookies.

Packed with fiber and antioxidants, these cookies are a guilt-free indulgence that you can enjoy anytime. Whether you prefer just one flavor or want to try them all, Nourish Organics offers a variety of cookies pack that lets you taste them all!

 About Nourish Organics

Nourish Organics is a clean food company that aims to make nutrition that fits your lifestyle through sustainable, organic food. Their product line includes a wide range of wholesome, multi-grain breakfast cereals, nutrient-dense cookies, on-the-go snacks, seed & nut combinations, and fruit+fibre-based health bars. All Nourish Organics products are 100% natural and made with locally sourced organic ingredients that are wholesome, rich in fiber, high in plant-based protein, and packed with essential fats, vitamins, and minerals through a bounty of nuts, seeds, and dried fruit.

About Seema Jindal

Seema Jindal, the Founder, and MD of Nourish Organics, is a sports and fitness enthusiast. Her understanding of the space was inspired by the time she spent at the Indian Institute of Yoga and Naturopathy (IIYN), which was managed by her family at the time. Her range of honestly healthy functional foods is a result of her edification in holistic wellness. At Nourish Organics, Seema aims to develop well-researched organic products that nourish the brand’s consumers, its community, and society. Her vision is best encapsulated in the brand’s product code: "Nutrition that fits your lifestyle.

Join Ventures’ D2C food brand - ‘Masqa’ – introduces its first product portfolio with gourmet couverture chocolate products

Masqa’s range of products will offer premium chocolates in the form of bars, barks and pebbles

India, April 2023: Join Ventures, the house of D2C brands for celebrations, is now all set to enter the F&B space with its D2C premium food brand, Masqa.

The new brand introduces its first product portfolio with a wide range of couverture chocolate products in the form of bars, barks, and pebbles with innovative flavours and fine culinary craftsmanship.

Founded in December 2022, Masqa’s range of chocolate products includes some of the classic flavours in milk chocolate bars like Classic Smooth, Chewy Crunch and dark chocolate bars like Dark Divine and Nutty Delight. It also offers a spin on these classic chocolates with innovative flavours like the pink Himalayan salt, chilli and rose. 

Commenting on the launch, Anuja Joshi, Co-Founder, Masqa said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.”

“The idea behind launching Masqa was to cater to an audience that appreciates richness, flavours, and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavours of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming the chocolate consumption into an ethereal experience” she added.

Masqa’s launch further strengthens Join Ventures’ commitment to bringing innovative and premium products into the market.

The newly introduced Masqa range will be available across top 25 cities through Masqa's official website.

Website: https://www.masqa.com/

About Masqa: Masqa is a premium D2C food brand from the house of Join Ventures kickstarting its first product portfolio with a range of gourmet couverture chocolate products in the form of bars, barks and pebbles, all available in decadent and indulgent flavours. Co-founded by Anuja Joshi in December 2022, Masqa’s range of chocolate products are hand-crafted by the finest culinary artists, and every product promises a superlative experience coupled with the passion for everything celebratory. Masqa’s current category of chocolates includes some of the classic flavours in chocolate bars like Dark Divine, Chewy Crunch, Nutty Delight and Classic Smooth among others whilst experimental flavours such as Pink Kiss (using pink Himalayan salt) and Fiery Smooth (with chillies). The ‘Chocolate Barks’ category extends the palette experience with flavours like Blonde Rose, Spiced Toffee Caramel and Buttery Shortbread, and their ‘Pebbles’ assortment is a clever spin on nostalgia with a variety of nutty and berry bites. 

About Join Venture: Join Ventures, house of D2C brands for celebrations, is building leadership through its growing portfolio of brands, including IGP.com – India's largest D2C platform for occasions; Interflora India – India's  largest D2C brand for premium flowers; IGP for Business -leading B2B2C partner for reward management and corporate gifting; and Masqa-aimed at creating India's leading D2C brand for Indulgent foods. Join Ventures serves 100mn+ visitors every year across 100 countries with its design-to-delivery consumer experience, farm-to-table supply chain, and expanding the same-day delivery distribution network of over 100 cities