Join Ventures’ D2C food brand - ‘Masqa’ – introduces its first product portfolio with gourmet couverture chocolate products
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Masqa’s range of products will offer premium chocolates in the form of bars, barks and pebbles
India, April 2023: Join Ventures, the house of D2C brands for celebrations, is now all set to enter the F&B space with its D2C premium food brand, Masqa.
The new brand introduces its first product portfolio with a wide range of couverture chocolate products in the form of bars, barks, and pebbles with innovative flavours and fine culinary craftsmanship.
Founded in December 2022, Masqa’s range of chocolate products includes some of the classic flavours in milk chocolate bars like Classic Smooth, Chewy Crunch and dark chocolate bars like Dark Divine and Nutty Delight. It also offers a spin on these classic chocolates with innovative flavours like the pink Himalayan salt, chilli and rose.
Commenting on the launch, Anuja Joshi, Co-Founder, Masqa said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.”
“The idea behind launching Masqa was to cater to an audience that appreciates richness, flavours, and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavours of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming the chocolate consumption into an ethereal experience” she added.
Masqa’s launch further strengthens Join Ventures’ commitment to bringing innovative and premium products into the market.
The newly introduced Masqa range will be available across top 25 cities through Masqa's official website.
Website: https://www.masqa.com/
About Masqa: Masqa is a premium D2C food brand from the house of Join Ventures kickstarting its first product portfolio with a range of gourmet couverture chocolate products in the form of bars, barks and pebbles, all available in decadent and indulgent flavours. Co-founded by Anuja Joshi in December 2022, Masqa’s range of chocolate products are hand-crafted by the finest culinary artists, and every product promises a superlative experience coupled with the passion for everything celebratory. Masqa’s current category of chocolates includes some of the classic flavours in chocolate bars like Dark Divine, Chewy Crunch, Nutty Delight and Classic Smooth among others whilst experimental flavours such as Pink Kiss (using pink Himalayan salt) and Fiery Smooth (with chillies). The ‘Chocolate Barks’ category extends the palette experience with flavours like Blonde Rose, Spiced Toffee Caramel and Buttery Shortbread, and their ‘Pebbles’ assortment is a clever spin on nostalgia with a variety of nutty and berry bites.
About Join Venture: Join Ventures, house of D2C brands for celebrations, is building leadership through its growing portfolio of brands, including IGP.com – India's largest D2C platform for occasions; Interflora India – India's largest D2C brand for premium flowers; IGP for Business -leading B2B2C partner for reward management and corporate gifting; and Masqa-aimed at creating India's leading D2C brand for Indulgent foods. Join Ventures serves 100mn+ visitors every year across 100 countries with its design-to-delivery consumer experience, farm-to-table supply chain, and expanding the same-day delivery distribution network of over 100 cities
